Chapter 12-13

Question 1

Steps to develop research based business reports

Answer 1

1. Identify what decision makers want to accomplish
2. Consider audience goals
3. Gathered primary and or secondary data
4. Analyze data through forecasts spreadsheets focus on big picture
5. Use pretty charts and figures but not too many

Question 2

What are the 5 important issues when evaluating data (RareB)

Answer 2

Reliability
Adaptability
Relevance
Expertise
Biases

Question 3

Outlines of business proposal (8) including cover page

Answer 3

1. Cover page
2. Executive summary
3. Current situation
4. Specify objectives
5. Deliverables overview
6. Timeline
7. Results enhancers
8. Pricing

Question 4

What are the 5 key features of a report VOPED

Answer 4

Value to decision makers
Precision
Documentation
Easy navigation
Objectivity