Chapter 13 Quiz Flashcards
(10 cards)
The Most common path to a public relations career is through a(n)
internship
How does the role of an account executive differ from that of an intern?
Greater responsibility
If you have been assigned to a specific client for a specific reason, what is your likely job title?
Account specialist
While a publicist may perform duties for all the following, their main role is synonymous with ______
Media relations specialist
Where do content creators focus their efforts?
Across All platforms
Which of the following is an advantage of working for a large agency?
It offers a wide range of experiences
Brands such as Adobe, L’Oréal, and Whole Foods see considerable value in _____
Influencer relations
What is one of the most important decisions we will make when searching for a job?
Type of Employer
Why is it important to continually learn, grow and adapt as a PR professional?
Our future job may not yet be created
[Short Answer] Other than gaining experience, what is a benefit of getting an internship before graduating from college?
Networking
