Chapter 15 Quiz

Question 1

To envision the future of the PR profession, we must also study _____

Answer 1

Where it’s been in the past

Question 2

Which core PR skill goes hand in hand with content strategy and creation?

Answer 2

Writing

Question 3

Of the following, which has made various PR specialities possible?

Answer 3

Evolution of the field

Question 4

The best ideas and advice in the PR profession often come from ____

Answer 4

New professionals

Question 5

As you cross the stage at graduation, you think to yourself, “Yay! Now I’ll be getting a real job. NO more homework assignments!” Your thinking is ______

Answer 5

Incorrect: Learning is lifelong in PR

Question 6

In addition to writing skills, what are two additional skills public relations practitioners also need to be successful?

Answer 6

1. Research Skills
2. Media Skills

Question 7

[Short Answer] We discussed the Johnson & Johnson response to the Tylenol case. Describe 3 things J&J did to properly handle the crisis.

Answer 7

1. Recalled all of their products
2. Compensated the People
3. They were honest about what happened and responded rapidly