Chapter 14 Quiz

Question 1

Reputation management is focused on working ____ while public relations is more focused on working ___

Answer 1

Behind the scenes; on the front line

Question 2

When responding to a crisis, the use of denial, excuse, or justification ____

Answer 2

Are valid options

Question 3

In crisis communication ____ is always the best policy even when it harms your reputation

Answer 3

honesty

Question 4

Amarula’s #DontLetThemDisappear campaign made a valuable contribution to ______

Answer 4

Wildlife conservation efforts

Question 5

Much of the work in entertainment PR involves fulfilling the role of _____

Answer 5

Publicist

Question 6

PR Specialists who work with Congress to get legislation and bills passed are referred to as _____

Answer 6

lobbyists

Question 7

Impact vs. probability chart

Answer 7

1. High P / Low Imp: Slander/Plumbing flooding
2. High P / High Imp: Natural Disasters
3. Low P / High Imp: School Shootings
4. Low P / Low Imp: Rumors/Challenges