Chapter 22 Flashcards Preview

Marketing 300 - Principles of Marketing > Chapter 22 > Flashcards

Flashcards in Chapter 22 Deck (15):
1

Any tool or service that uses the internet to facilitate conversations.

Social Media

2

A subset of e-commerce that involves the interaction and user contribution aspects of social online media to assist online buying and selling of products and services.

Social Commerce

3

Using consumers to develop and market product.

Crowdsourcing

4

Online content than an organization creates and controls.

Owned media

5

A public relations term connoting free media such as mainstream media coverage.

Earned media

6

Content paid for by a company to be placed online.

Paid media

7

A publicly accessible Web page that functions, as an interactive journal, whereby readers can post comments on the author's entries.

Blog

8

Blogs that are sponsored by a company or one of its brands and maintained by one or more of the company's employees.

Corporate Blogs

9

Independent blogs that are not associated with the marketing efforts of any particular company or brand.

Non-corporate blogs

10

Blogs with strict post length limits.

Microblogs

11

Web sites that allow individuals to connect - or network - with friends, peers, and business associates.

Social Networking sites

12

Web sites that allow users to upload and distribute multimedia content such as videos and photos.

Media Sharing Sites

13

Web sites that allow users to decide which content is promoted on a given website by voting that content up or down.

Social news sites

14

Web sites that combine the fun of social networking with the utility of location-based GPS technology.

Location-based social networking sites

15

Web sites that allow customers to post, read, rate, and comment on opinions regarding all kinds of products and services.

Review sites