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Flashcards in Chapter 3 Deck (15):
1

Cooperative effort of a "for profit" and a "not for profit" organization for mutual benefit (Arby's & Big Brother, Big Sister)

Cause related marketing

2

A theory that compares a current ethical dilemma with examples of similar ethical dilemmas and their outcomes.

Causist ethical theory

3

A guideline to help marketing managers and other employees make better decisions.

Code of ethics

4

A business's concern for society's welfare.

Corporate Social Responsibility

5

Theory that states that people should adhere to their obligations and duties when analyzing an ethical dilemma.

Deontological ethical theory

6

The moral principles or values that generally govern the conduct of an individual or a group.

Ethics

7

Act that prohibits US corporations from making illegal payments to public officials of foreign governments to obtain business rights or to enhance their business dealings in those countries.

Foreign Corrupt Practices Act

8

The development and marketing products designed to minimize negative effects on the physical environment or to improve the environment.

Green Marketing

9

Persons who believe that ethical truths depend on the individuals and groups holding them.

Moral relativists

10

The rules people develop as a result of cultural values and norms.

Morals

11

Corporate Social Responsibility is composed of economic, legal, ethical, and philanthropic responsibilities and that the firm's economic perforance supports the entire structure.

Pyramid of corporate social responsibility

12

Social responsibility is paying attention to the interest of every affected stakeholder every aspect of a firm's operation.

Stakeholder theory

13

The idea that socially responsible companies will outperform their peers by focusing on the world's problems and viewing them as opportunities to build profits and help the world at the same time.

Sustainability

14

Theory that holds that the choice that yields the greatest benefit to the most people is the choice that is ethically correct.

Utilitarian ethical theory

15

A character valued as being good.

Virtue