Chapter 30 Marketing

Question 1

What is the primary goal of marketing in esthetics?

Answer 1

To attract and retain clients.

Question 2

True or False: Marketing only involves advertising.

Answer 2

False.

Question 3

Fill in the blank: The four P’s of marketing are Product, Price, Place, and ______.

Answer 3

Promotion.

Question 4

What does ‘branding’ refer to in esthetics marketing?

Answer 4

The process of creating a unique identity for a business.

Question 5

Which marketing strategy focuses on building relationships with clients?

Answer 5

Relationship marketing.

Question 6

What is a target market?

Answer 6

A specific group of consumers that a business aims to reach.

Question 7

True or False: Social media is an ineffective tool for esthetics marketing.

Answer 7

False.

Question 8

What is the importance of client feedback in marketing?

Answer 8

It helps improve services and tailor marketing strategies.

Question 9

List one advantage of digital marketing over traditional marketing.

Answer 9

Wider reach and better targeting.

Question 10

What is the role of a marketing plan?

Answer 10

To outline strategies and actions for achieving marketing goals.

Question 11

Multiple Choice: Which of the following is NOT a type of marketing?

Answer 11

A) Social Media B) Direct Mail C) Telemarketing D) Financial Accounting

Question 12

What is the significance of a unique selling proposition (USP)?

Answer 12

It differentiates a business from its competitors.

Question 13

True or False: Networking is an important aspect of marketing in esthetics.

Answer 13

True.

Question 14

Fill in the blank: ______ marketing involves using personal connections to gain referrals.

Answer 14

Word-of-mouth.

Question 15

What is the purpose of promotional offers?

Answer 15

To encourage new clients to try services.

Question 16

Which platform is commonly used for social media marketing in esthetics?

Answer 16

Instagram.

Question 17

True or False: Content marketing is only about selling products.

Answer 17

False.

Question 18

What does SEO stand for in digital marketing?

Answer 18

Search Engine Optimization.

Question 19

What is the benefit of using email marketing?

Answer 19

It allows direct communication with clients and potential clients.

Question 20

Fill in the blank: A ______ is a summary of the market conditions and competitive landscape.

Answer 20

Market analysis.

Question 21

What is a call to action (CTA)?

Answer 21

A prompt that encourages clients to take a specific action.

Question 22

True or False: A strong online presence is not necessary for esthetics businesses.

Answer 22

False.

Question 23

What is the importance of visual branding in esthetics marketing?

Answer 23

It creates a memorable impression and communicates brand values.

Question 24

What does the acronym PPC stand for in online advertising?

Answer 24

Pay-Per-Click.

Question 25

What is the purpose of market segmentation?

Answer 25

To divide a market into distinct groups with similar needs.

Question 26

True or False: Client retention is less important than client acquisition.

Answer 26

False.

Question 27

What is the role of testimonials in marketing?

Answer 27

To build credibility and trust with potential clients.

Question 28

Multiple Choice: Which of the following is a method of direct marketing?

Answer 28

A) Email Campaigns B) Billboards C) TV Commercials D) Radio Ads

Question 29

What is the significance of having a professional website?

Answer 29

It serves as a digital storefront and enhances credibility.

Question 30

Fill in the blank: ______ is the process of analyzing competitors to improve marketing strategies.

Answer 30

Competitive analysis.

Question 31

What is an influencer in the context of marketing?

Answer 31

A person with the power to affect the purchasing decisions of others.

Question 32

True or False: Offline marketing methods are no longer relevant.

Answer 32

False.

Question 33

What is the function of a marketing budget?

Answer 33

To allocate resources for various marketing activities.

Question 34

What is the benefit of using analytics in marketing?

Answer 34

To measure effectiveness and make data-driven decisions.

Question 35

Fill in the blank: A ______ is a specific, measurable goal that a business aims to achieve through marketing.

Answer 35

Marketing objective.

Question 36

What is the primary focus of public relations in marketing?

Answer 36

To manage the public image and build relationships with the media.

Question 37

What does the term 'conversion rate' refer to?

Answer 37

The percentage of visitors who take a desired action.

Question 38

True or False: A marketing strategy should be static and unchanging.

Answer 38

False.