Chapter 29 business skills

Question 1

What is the primary focus of Chapter 29 in Milady Standard Advanced Esthetics?

Answer 1

Business Skills

Question 2

True or False: Effective communication is essential for business success in esthetics.

Answer 2

True

Question 3

What type of planning involves setting long-term goals for the business?

Answer 3

Strategic planning

Question 4

Fill in the blank: ___________ is the process of creating a detailed plan for a business.

Answer 4

Business planning

Question 5

What is a common method for attracting new clients in esthetics?

Answer 5

Marketing

Question 6

True or False: Customer service is not important in the esthetics industry.

Answer 6

False

Question 7

What does ROI stand for in a business context?

Answer 7

Return on Investment

Question 8

What is the purpose of a business budget?

Answer 8

To plan and control financial resources

Question 9

Multiple Choice: Which of the following is a common marketing strategy? A) Social media advertising B) Ignoring customer feedback C) Raising prices without notice

Answer 9

A) Social media advertising

Question 10

What should be included in a business plan?

Answer 10

Executive summary, market analysis, financial projections

Question 11

True or False: Networking is not beneficial for estheticians.

Answer 11

False

Question 12

What is an essential component of client retention?

Answer 12

Building relationships

Question 13

Fill in the blank: ___________ is the act of promoting and selling services.

Answer 13

Sales

Question 14

What is a SWOT analysis used for?

Answer 14

To evaluate strengths, weaknesses, opportunities, and threats of a business

Question 15

What does the term ‘target market’ refer to?

Answer 15

The specific group of consumers a business aims to reach

Question 16

True or False: All clients will be satisfied with the same services.

Answer 16

False

Question 17

What is the role of a receptionist in an esthetics business?

Answer 17

To manage appointments and client communications

Question 18

Multiple Choice: Which of the following is NOT a form of advertising? A) Flyers B) Word of mouth C) Ignoring reviews

Answer 18

C) Ignoring reviews

Question 19

What is one benefit of offering promotions?

Answer 19

To attract new clients

Question 20

True or False: Financial literacy is not necessary for business owners.

Answer 20

False

Question 21

What is an important factor in setting prices for services?

Answer 21

Cost of materials and labor

Question 22

Fill in the blank: ___________ is the process of enhancing customer satisfaction.

Answer 22

Client experience management

Question 23

What is a common goal of social media marketing in esthetics?

Answer 23

To increase brand awareness

Question 24

True or False: Business insurance is optional for esthetics professionals.

Answer 24

False

Question 25

What should estheticians do to maintain a positive online reputation?

Answer 25

Respond to reviews and feedback

Question 26

Multiple Choice: Which of the following is a financial statement? A) Balance sheet B) Client list C) Service menu

Answer 26

A) Balance sheet

Question 27

What is the significance of client feedback?

Answer 27

It helps improve services and customer satisfaction

Question 28

Fill in the blank: ___________ marketing focuses on building long-term relationships with clients.

Answer 28

Relationship

Question 29

What is the purpose of a mission statement?

Answer 29

To define the company's purpose and values

Question 30

True or False: Professional development is important for career growth in esthetics.

Answer 30

True

Question 31

What is a key element in successful negotiation?

Answer 31

Understanding both parties' needs

Question 32

What does 'branding' refer to in a business context?

Answer 32

Creating a unique identity for a business

Question 33

Fill in the blank: ___________ is the practice of assessing market trends.

Answer 33

Market research

Question 34

What is one strategy for improving client loyalty?

Answer 34

Implementing a rewards program

Question 35

True or False: A business must have an online presence to be successful.

Answer 35

True

Question 36

What is the role of a business mentor?

Answer 36

To provide guidance and support to business owners

Question 37

Multiple Choice: Which of the following is a key performance indicator (KPI)? A) Client satisfaction B) Office decor C) Staff appearance

Answer 37

A) Client satisfaction

Question 38

What is the importance of time management in business?

Answer 38

To maximize productivity and efficiency

Question 39

Fill in the blank: ___________ is an essential skill for managing a team.

Answer 39

Leadership