Chapter 3.3 Flashcards
(37 cards)
What are the aims of promotion?
To communicate with customers, persuade them to buy products, inform about new products, create a brand image, and increase sales and market share.
What are the advantages of advertising through television?
It reaches a large audience and can showcase products favorably.
What are the disadvantages of advertising through television?
It is costly, especially during prime time, and younger consumers may prefer social media instead.
What are the advantages of advertising through radio?
It is inexpensive, reaches a large audience, and uses memorable songs.
What are the disadvantages of advertising through radio?
There is no visual message, making it harder to remember, and its audience is not as wide as other methods.
What are the advantages of using newspapers for advertising?
It is aimed at specific segments, is affordable, allows customers to keep a copy, and can contain much information.
What are the disadvantages of using newspapers for advertising?
People may not notice the ad, the target market might not read newspapers, and it may not be the best use of resources.
What are the advantages of using magazines for advertising?
It targets a specific audience, uses colored pictures, and can be kept for future reference.
What are the disadvantages of using magazines for advertising?
Magazines are published infrequently, and not everyone reads specialized magazines.
What are the advantages of using posters and billboards for advertising?
They are affordable, visible to a wide audience, and permanent.
What are the disadvantages of using posters and billboards for advertising?
They can be easily overlooked, and they don’t provide detailed information about the product.
What are the advantages of using leaflets for advertising?
They can be handed out locally, contain a lot of information, and be delivered to homes.
What are the disadvantages of using leaflets for advertising?
People tend to discard them, and they are often seen as junk mail.
What are the advantages of using social media or the internet for advertising?
It reaches a large audience, is cost-effective, easy to update, builds customer relationships, and targets specific groups.
What are the disadvantages of using social media or the internet for advertising?
Some people lack internet access, bad reviews can harm reputation, and monitoring takes time.
What is after-sales service in sales promotion?
It reassures customers that the business will support the product after purchase, fixing any issues.
What are the advantages of after-sales service?
It builds trust with customers by showing support for the product.
What are the disadvantages of after-sales service?
It increases costs and requires spare parts and inventory.
What is the advantage of giving out gifts in sales promotion?
It encourages repeat purchases and can attract younger customers.
What is the disadvantage of giving out gifts in sales promotion?
It increases costs, and customers may not be interested in the gift.
What is the advantage of a buy-one-get-one-free promotion?
It encourages customers to buy more and helps reduce excess inventory.
What is the disadvantage of a buy-one-get-one-free promotion?
It can devalue the brand image, especially for premium products.
What is the advantage of promotional price reductions?
It attracts customers with steep discounts, potentially gaining long-term customers.
What is the disadvantage of promotional price reductions?
It may devalue the brand, reduce profit margins, and raise the break-even point.
