Chapter 4 - Media as Cultural Storyteller

Question 1

Information of media as a narrative

Answer 1

• Media narratives can be fictional or factual, realistic or fantastical, entertaining or informative.
• Media narratives can be influenced based on factors such as genre, format, style, purpose, audience and context.

Question 2

What are the functions and effects that media narratives can have in society?

Answer 2

1. It can preserve cultural traditions and histories.
2. It can inform the population on various issues and events.
3. Engages and entertains the audience’s emotions and imaginations.
4. Mobilizes and empowers the public for social change or action
5. reflecting and representing the diversity and complexity of society.

Question 3

What are the three components of media narratives?

Answer 3

1. Narrative theory perspective
2. Cultural studies perspective
3. Digital storytelling perspective

Question 4

Describe narrative theory perspective

Answer 4

• Views media narratives as structured form of communication that follows a certain rule.
• It includes the basic elements such as character, event, setting, conflict and resolution.
• Media narratives has different levels such as story (what happens), plot (how it is told) and discourse (how it is communicated).

Question 5

Describe cultural studies perspective

Answer 5

• Views media narrative as ideological practices that create and circulate meaning in society.
• Media narratives are not neutral and objective rather they reflect the interest and values of certain groups in society.

Question 6

Describe digital story telling perspective

Answer 6

• Views media narratives as participatory and collaborative forms of communication using digital technologies.
• Media narratives are not only produced and consumed but are also created, remixed and shared by the audience.