Chapter 9 - Globalization & Culture Flashcards
(18 cards)
What is globalization?
Globalization of the process of interconnected and interrelatedness across countries and people. It involves economic, cultural, political and social exchange on a global scale.
What are the key drivers of globalization?
- International trade
- Transportation networks
- Multinational companies
- Communication technologies
What is cultural globalization?
- It is specifically the spread of cultural trends, practices, ideas, values and products across borders.
What are some examples of cultural globalization?
- Global popularity of music genres (e.g., K-pop, hip-hop), fashion trends, cuisines, movies, and language learning.
What are the positive effects of cultural globalization?
- Facilitate cross cultural exchange and innovation
- Encourage multiculturalism and global awareness
- Create new hybrid cultural forms
What are the negative effects of cultural globalization?
- Dominant culture may overshadow local traditions.
- Traditional practices and languages may decline
- Local identities can be diluted and commercialized.
What is the dual nature of globalization?
- Cultural blending can be both creative and destructive.
- It can encourage enrichment of culture but while doing that it can also have a potential loss of cultural uniqueness.
What role does media play in cultural globalization?
- Media is a major agent of cultural transmission in the globalization process.
- Facilitates the rapid spread of information and cultural products across the world.
How does media influence cultural perceptions?
- It shapes global narratives and frames how people perceive different cultures.
- Creates cultural convergence, common understanding and appreciation for culture.
- Encourages shared global experiences.
What are some examples of global media?
- Global news networks (BBC and CNN)
- Global cinemas (Hollywood, Nollywood)
- International music platforms (Spotify)
What is content dissemination?
- It refers to the distribution of content such as news and entertainment to the global audience via various media channels.
What is the difference between traditional and digital media?
- Traditional media refers to newspaper, radio and tv, centralized and regulated.
- Digital media refers to streaming channels, decentralized and more accessible.
What is the transformative role of digital media?
- ENables faster and broderless communication.
- Reduces dependency on traditional gatekeeper, e.g. producers.
- Allows individual creators and grassroots movements to reach global audiences.
What are key digital platforms for cultural exchange?
Social media platforms:
- Enable content virality and global trends.
- Promote user-generated content and local-global interactions.
Streaming Platforms:
- Showcases global content
- Recommends culturally diverse content
How does digital media democratize culture?
What are some challenges of digital media?
What is the difference between homogenization and hybridization?
What is media’s role in shaping contemporary culture?
