Chapter 5 - Cultural Identity

Question 1

What is cultural identity?

Answer 1

• Sense of belonging of a particular person in a cultural group with shared traits such as language, traditions, customs and religion.
• Shapes individual’s perception of themselves and of their world.
• Media affects cultural identities as it portrays values, cultural practices and narratives.
• Cultural identity is dynamic and evolves through interactions with others and exposure to other influences.
• Physical appearance, dress, speech, and celebrations influence perceptions of belonging.
• Communication helps share, develop, and reinforce cultural identity.
• Stuart Hall: Cultural identities are constructed, represented, and negotiated; shaped by change, resistance, language, and individual experiences.

Question 2

What are stereotypes?

Answer 2

• It is an oversimplified and exaggerated beliefs about a group based on their race, gender, religion,etc.
• Media perpetuates those stereotypes through predictable and harmful representation.
• This reinforces discrimination, prejudice and societal inequalities .
• This limits the opportunities and representation of marginalized groups.
• Some groups are viewed positively, this can affect hiring and decision making.
• Media can challenge these stereotypes by promoting diverse and accurate representation.

Question 3

what is race and ethnicity?

Answer 3

• Race is socially constructed and is based on physical appearance that is passed down from ancestors.
• Ethnicity is a cultural identity and is based on one’s culture, language, traditions and customs.
• Race is dynamic and adapts to its environment.
• Media plays a major role in shaping perceptions of race, gender, and ethnicity.
• Media often reflects dominant cultural norms but can challenge stereotypes through diverse representations.
• More respectful portrayals require:
  
  • Supporting diverse creators (writers, directors, producers).
  • Media literacy education to analyze content critically.