Chapter 6 - Culture, Ideology & Hegemony Flashcards
(14 cards)
What is culture?
Culture consists of shared social behaviors, norms, and practices that shape identities and create a sense of belonging.
How is culture transmitted?
Culture is transmitted across generations and influenced by media, which both reflects and shapes cultural values.
What role does media play in consumer-driven societies?
In consumer-driven societies, media often promotes dominant cultural narratives, but audiences may resist and reinterpret these messages.
What is the ideological function of culture?
Some argue that culture is no longer a neutral concept but serves ideological functions shaped by media.
What is ideology?
Ideology refers to shared beliefs and values that reinforce power structures.
How do theorists view the role of media in relation to ideology?
While some theorists view media as a mirror of society, others argue that media actively shapes public attitudes by normalizing certain ideologies.
What happens when new ideologies are presented in mass media?
When consistently presented in mass media, new ideologies can become widely accepted as societal norms.
What is hegemony according to Antonio Gramsci?
Hegemony refers to the dominance of a particular group through cultural institutions that shape societal norms and values.
How does cultural hegemony operate?
This power operates by making dominant ideologies seem natural, securing consent from subordinate groups.
Is cultural hegemony static?
Cultural hegemony is dynamic and contested, with resistance and negotiation between different social forces.
What role does media play in cultural representation?
Media plays a key role in disseminating cultural values and shaping collective identities through films, music, literature, and digital content.
How does media influence self-perception?
Media influences how people perceive themselves and the world.
What is Marshall McLuhan’s idea about media?
Marshall McLuhan’s idea that ‘the medium is the message’ highlights how different media formats impact the way content is understood.
What does critical media analysis do?
Critical media analysis helps uncover biases, challenge dominant narratives, and promote diverse and inclusive representations.
