Chapter 5 Flashcards
1
Q
- In the context of the smartphone industry, which of the following helps Apple differentiate itself from its competitors?
A. Product innovation
B. Low-cost strategy
C. Group achievement
D. Collective approach to design
A
Product innovation
2
Q
- In the context of Xiaomi’s unconventional approach to design, which of the following is used as a key element of its strategy?
A. Personal excellence
B. Patent-protected technology
C. Long-term inventory holding
D. Crowd-sourcing
A
Crowd-sourcing
3
Q
- In the context of product focus in the smartphone industry, which of the following approaches is used by Apple to achieve success?
A. Maintaining first-mover advantage
B. Celebrating collaboration between employees and the public
C. Adjusting production to meet demand
D. Imitating patent-protected technology
A
Maintaining first-mover advantage
4
Q
- A company with a(n) _____ predisposition tries to integrate a global systems approach to decision making.
A. ethnocentric
B. polycentric
C. geocentric
D. regiocentric
A
geocentric
5
Q
- A company with a(n) _____ predisposition allows the values and interests of the parent company to guide strategic decisions.
A. polycentric
B. geocentric
C. ethnocentric
D. regiocentric
A
ethnocentric
6
Q
- Firms with a(n) _____ predisposition make strategic decisions tailored to suit the cultures of the countries where the MNC operates.
A. polycentric
B. ethnocentric
C. regiocentric
D. geocentric
A
polycentric
7
Q
- A(n) _____ predisposition leads a firm to try to blend its own interests with those of its subsidiaries on a regional basis.
A. geocentric
B. polycentric
C. ethnocentric
D. regiocentric
A
regiocentric
8
Q
- _____ is a belief that one worldwide approach to doing business is the key to both efficiency and effectiveness.
A. International complacency
B. Globalization imperative
C. Worldwide indifference
D. Cross-cultural contentment
A
Globalization imperative
9
Q
- Firms with a polycentric predisposition have a strategy of _____.
A. global integration and national responsiveness
B. national responsiveness
C. global integration
D. regional integration and national responsiveness
A
national responsiveness
10
Q
- Firms with a geocentric predisposition have a _____ culture.
A. home country
B. global
C. host country
D. regional
A
global
11
Q
- A firm with an ethnocentric orientation:
A. redistributes profits globally.
B. redistributes profits within region.
C. repatriates profits to home country.
D. retains profits in host country.
A
repatriates profits to home country.
12
Q
- Which of the following predispositions is most likely to have a top-down governance?
A. Regiocentric predisposition
B. Polycentric predisposition
C. Ethnocentric predisposition
D. Geocentric predisposition
A
Ethnocentric predisposition
13
Q
- Advertising in _____ is predominantly emotional, dramatic, and symbolic.
A. Japan
B. China
C. Germany
D. France
A
France
14
Q
- Which of the following countries prefers advertising that is factual and rational?
A. India
B. China
C. Germany
D. France
A
Germany
15
Q
- The typical broad, self-deprecating _____ commercial amuses by mocking both the advertiser and consumer.
A. British
B. Chinese
C. Japanese
D. French
A
British
16
Q
- In _____, spots are viewed as cultural events and reviewed as if they were literature or films.
A. India
B. China
C. Germany
D. France
A
France
17
Q
- Which of the following is a characteristic of a high-context culture?
A. Deep personal involvement with others is not valued greatly.
B. Individuals are taught from a very early age to say exactly what they mean.
C. Insiders and outsiders are not readily distinguishable.
D. Agreements tend to be spoken rather than written
A
Agreements tend to be spoken rather than written.
18
Q
- Which of the following is a characteristic of low-context cultures?
A. Authority is diffused throughout the bureaucratic system.
B. Insiders and outsiders are easily distinguishable.
C. Relationships between people are relatively long lasting.
D. People in authority are personally responsible for the actions of their subordinates.
A
Authority is diffused throughout the bureaucratic system.
19
Q
- Identify an accurate statement about the link between cultural clusters and compensation strategies.
A. In high-masculinity cultures, high salaries should be paid to senior-level managers.
B. In Pacific Rim countries, incentive plans should be individual-based.
C. In countries that have a high individualism index, profit-sharing plans are highly effective.
D. In Great Britain, managers value collectivism.
A
In high-masculinity cultures, high salaries should be paid to senior-level managers.
20
Q
- _____ is the tendency to view the world through one’s own eyes and perspectives.
A. Parochialism
B. Symbolism
C. Nationalism
D. Simplification
A
Parochialism