Chapter 5

Question 1

Code

Answer 1

Nominal measurements transferred into a code

Question 2

Concurrent validity

Answer 2

Does the measure correlate with other measures designed to measure the same construct?

Question 3

Construct validity

Answer 3

Does the measure capture the underlying entity it is supposed to measure?

Question 4

Content validity

Answer 4

Does the measure cover all relevant aspects of what I intend to measure?

Question 5

Convergent validity

Answer 5

The measure correlates with measures of conceptually related entities

Question 6

Criterion validity

Answer 6

Is my measure predictive of things it is supposed to predict?

Question 7

Demographic

Answer 7

Legitimate and common measurements

Question 8

Divergent validity

Answer 8

The measure does not correlate with measures of conceptually different or unrelated entities

Question 9

Established measures reliability

Answer 9

Comparison from the results obtained from the measure you are developing and the results obtained from a known, tested measure that has been designed for the same purpose

Question 10

Expert/panel validity

Answer 10

Do experts agree that this measure measures what it is supposed to measure?

Question 11

Face validity

Answer 11

Does it look like it measures what is is supposed to measure?

Question 12

Inter-item reliability

Answer 12

Check that the individual questions in a question set are consistent in their results and capture the same concept

Question 13

Internal reliability

Answer 13

Refers to how well the items in a test or questionnaire measure the same concept and are consistent with each other.

Question 14

Interval

Answer 14

Allow statistical calculations

Question 15

Likert scale

Answer 15

A statement with scales

Question 16

Measurement

Answer 16

The process of finding out whether people or media content have more or less of an attribute we are interested in

Question 17

Numbers

Answer 17

Assign value and relativity to a phenomena

Question 18

Numerals

Answer 18

Labels

Question 19

Nominal

Answer 19

Essentially labels

Question 20

Ordinal

Answer 20

Allow rank odering

Question 21

Phrenologists

Answer 21

Argued that there was a relationship between cranial size and shape and mental attributes

Question 22

Predictive validity

Answer 22

Does the measure predict future behaviour?

Question 23

Rank order questions

Answer 23

Ordinal measurements

Question 24

Ratio

Answer 24

Allow more sophisticated statistical operations

Question 25

Reinfication

Answer 25

The mistake of treating an abstract concept as if it were a real, concrete thing.

Question 26

Reliability

Answer 26

Consistency of a measurement

Question 27

Scales

Answer 27

Measurements devices used to locate an individual's ranking on some attribute

Question 28

Semantic differential scale

Answer 28

Pair oppisite ideas toward a concept or object and invited each respondent to decide where between the two opposites her or his opinion lies

Question 28

Split-half technique

Answer 28

Check if there is a strong correlation among the responses to these questions, because they were designed to measure the same thing

Question 29

Test-retest

Answer 29

Checks if the test will produce the same results at two different times

Question 30

Validity

Answer 30

Are you actually measuring what you want to measure