Chapter 9

Question 1

Big data

Answer 1

Data sets so lage, complex or rapidly changing that traditional software or databases cannot process or manage the data

Question 2

Branching questions

Answer 2

Route respondents around survey questions they do not need to answer

Question 3

Break-off rate

Answer 3

The proportion of respondents who fail to complete a survey once it is started

Question 4

Check boxes

Answer 4

A survey response format that allows respondents to select as many answers as they wish from a list

Question 5

Cohort

Answer 5

A group of people defined most typically by having an event in common

Question 6

Cross-lagged surveys

Answer 6

Surveys that measure the relationship between a dependent variable and an independent variable at two points in time

Question 7

Cross-sectional surveys

Answer 7

Surveys taken at one point in time, as opposed to trend studies

Question 8

Dichotomous questions

Answer 8

Questions that offer a choice between two possible answers (yes or no)

Question 9

Double negative

Answer 9

A combination of negative wording with a double-barreled question, almost guaranteed to confuse respondents

Question 10

Double-barreled questions

Answer 10

Questions that ask two questions simultaneously but allow for only one answer

Question 11

Filter question

Answer 11

Questions that determine whether respondents are qualified to answer an upcoming question and that typically redirect that respondent to another question if they are not

Question 12

Funnel/Interved funnel

Answer 12

A set of questions that move from general to specific or vice versa

Question 13

Intercept surveys

Answer 13

Surveys are conducted from a base such as a shopping mall. Interviewers ask passersby to participate in the survey, thus eliminating the cost of door-to-door surveys

Question 14

Leading questions

Answer 14

Questions worded to lead respondents to a particular answer rather than to the one they might genuinely given

Question 15

Longitudinal studies

Answer 15

Studies that track people’s changes in knowledge, attitude or behaviour over time

Question 16

Multiple-choice questions

Answer 16

Questions that offer respondents a selection of answers from which they are instructed to select one or more

Question 17

Negative wording

Answer 17

Questions phrased using a negative rather than a positive

Question 18

Panel

Answer 18

A group of the same individuals retained to answer questions over time

Question 19

Questionnaire

Answer 19

A set of questions to which respondents reply

Question 20

Radio buttons

Answer 20

Choices presented in an online survey response format that permits only one response from a list

Question 21

Slider

Answer 21

An online survey response option that allows respondents to drag a pointer to select a precise point on a scale

Question 22

Survey

Answer 22

A research method in which predetermined, formatted questions are distributed to relatively large numbers of people.

Question 23

Text boxes

Answer 23

An online survey response option that allows respondents to type responses in their own words, limited only by the size of the text boxes

Question 24

Trend studies

Answer 24

Studies that measure the same items over time, but draw different samples from the population to do so