Chapter 5

Question 1

What is survey research?

Answer 1

Research based on a questionnaire to which respondents record their answers.

Question 2

Which two ways to gather information via survey?

Answer 2

Interviewers asking quetions,

Respondents reading questions.

Question 3

When do you use surveys?

Answer 3

When you want to say something about the population and you cannot measure the population.

When you are interested in quantitative descriptors.

Question 4

Which four design decisions for survey research are there?

Answer 4

1, operationalization
2, decide on survey mode
3, appearance
4, data collection

Question 5

What is operationalization? (Of a survey)

Answer 5

Reduction of abstract concepts.
Render them measurable.

(Meetbaar maken van een stelling)

Question 6

Which two types of questions are there?

Answer 6

Open-ended

Closed-ended

Question 7

What are open-ended questions?

Answer 7

Respondents choose their own answer.

Question 8

What are closed-ended questions?

Answer 8

Respondents make choices among answers.

Question 9

Advantage and disadvantage of open-ended questions?

Answer 9

Advantage: No limit on on response.
Disadvantage: Difficult to respond and analyze.

Question 10

Advantage and disadvantage of closed-ended questions?

Answer 10

Advantage: Helps respondents make decisions.
Disadvantage: Alternatieven antwoorden moeten goed gekozen zijn.

Question 11

What is a single-item measure?

Answer 11

Concrete singular object/answer.

Question 12

What is a multi-item measure?

Answer 12

When more then one item is measured use scales.

Question 13

What are advantages off-the-shelf-scales?

Answer 13

Good validity and realiability,
Comparability of results,
Low cost.

Question 14

What are disadvantages off-the-shelf-scales?

Answer 14

Not tailored to your exact research,

Maybe require translation.

Question 15

What to avoid when developing questions?

Answer 15

Double-bareled,
Ambiguous,
Leading,
Loaded,
Double negatives.

Question 16

What are double-bareled questions?

Answer 16

Single question multiple measures. (… &. ..)

Question 17

What are ambiguous questions?

Answer 17

Clear what the subject is not multi applicability.

Niet duidelijk wat er gevraagd wordt.

Question 18

What are leading questions?

Answer 18

Pushing the respondent into an answer.

Question 19

What are loaded questions?

Answer 19

Strikvraag emotioneel onderlegd en vaak negatief.

Question 20

What are double negative questions?

Answer 20

Double no in question and answer.

Question 21

Name three types of comparative scales?

Answer 21

Paired comparison,
Rank ordering,
Constant sum.

Question 22

Name three types of non-comparative scales?

Answer 22

Continuous rating scale,
Likert scale,
Semantic differentials.

Question 23

Which three factors play a role with how the data are collected?

Answer 23

Measurement,
Economics,
Representation.

Question 24

What is mixed-mode design?

Answer 24

Using multiple platforms (web plus mail).

Question 25

Which factors play a role with the appearence of the questionnaire?

Answer 25

Good introduction, Giving instructions/organizing, Personal data, Concluding.

Question 26

How to pre-test questionnaire?

Answer 26

Pick 5/10 people, Let them think out load, Then improve.

Question 27

When is the response rate low?

Answer 27

Internal: 30/40 External: 10/15

Question 28

How can you increase response rate?

Answer 28

Maximize rewards, Minimize costs, Maximize trust.

Question 29

What is validity?

Answer 29

Does the instrument measure what it was intendend?

Question 30

What is realibility?

Answer 30

Are the data ccurate and consistent.

Question 31

When are participants more likely to give a socially desirable state?

Answer 31

On the phone and face-to-face.

Question 32

How can you measure reliability of a survey?

Answer 32

Multi-item: Cronbach's alpha. | Between 0 and 1 above 0.7 is good.

Question 33

What is rank ordering?

Answer 33

Ranken.

Question 34

What is paired comparison?

Answer 34

kies twee uit een aantal.

Question 35

What is constant sum?

Answer 35

Dividing a sum of point between choices.

Question 36

What is Continuous rating scale?

Answer 36

Van 1 tot 100.

Question 37

Categorical scales should be?

Answer 37

Mutually exclusive, | Collectivly exhausting.

Question 38

What is mutually exclusive?

Answer 38

Only one answer applies.

Question 39

What is collectivly exhausting?

Answer 39

All answer posibilities are available.

Question 40

Measurement is made up of

Answer 40

Interactivity Multi-media Interviewer presence Self-administration

Question 41

Respresentation is made up of?

Answer 41

Coverage quality Sampling control Response rate

Question 42

Economics is made up of?

Answer 42

Sample size Questionnaire size Survey speed Survey cost

Question 43

What is the goal of a pre-test?

Answer 43

Catch errors Discover sensitive topics Check categories Optimize length

Question 44

What can you do to minimize socialy desirable responding?

Answer 44

Deliberately leading/loading the question to make it seem normal. (Note in ALL other cases avoid leading and loading)