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Flashcards in Chapter 7 Deck (15)
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1
Q

What are two problems with an field experiment?

A

Problems with randomization.

Problems to exclude external influences.

2
Q

What is an field experiment?

A

Randomized experiment in a real-world setting.

3
Q

What is meant with field research provides authenticity?

A

Field experiments provide authentic context, treatments, participants and outcomes.

4
Q

What is meant with field research provides novel isnights?

A

Field experiments enable to answer questions that cannot be answered in the lab.

5
Q

What are disadvantages of field experiments?q

A
Time consuming,
Challeging to implement,
Focus on observed behavior
High degree of noise
Ethical consideration.
6
Q

What is poor timing & unexpected situational factors?

A

Changes in environment unreleated to the study.

7
Q

What is failure to randomize?

A

No randomization of participants.

8
Q

What is non compliance?

A

Subjects that are supposed to receive treatment do not receive it.

9
Q

What are spillover & side effects?

A

One participant is affected by the treatmetn of others.

10
Q

What is insufficient sample size?

A

Insufficient power to detect effects.

11
Q

What is reliability of measures?

A

For concrete constructs, single item.

For abstract constructs, multi item (use cronbach).

12
Q

What is A/B testing?

A

Field experiment,
Testing on large-scale
Results scale easily
Focus on Conversion Rate.

13
Q

Where is A/B testing good at?

A

Replacing intuition with tests.

Small changes can have big impacts.

14
Q

Name three advantages of experimental research?

A

Real-world behavior
Authenticity
Novel insights.

15
Q

Which threats does field experiments have for internal validity?

A
Poor timing & unexpected factors,
Failure to Randomize,
Non-compliance
Spillover & side effects
Insufficient sample size