Chapter 5: Understanding the Dynamics of Competitive Rivalry and Strategic Response Flashcards

(32 cards)

1
Q

refers to the ongoing actions and reactions between competing firms as they strive to gain an advantage.

A

Competitive rivalry

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2
Q

Forms of Rivalry

A

o Price wars
o Advertising battles
o Product innovations
o Service improvements

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3
Q

Key Characteristics of rivalry

A

Interdependence
Repetition
Escalation

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4
Q

Each firm’s success is influenced by competitors’ moves.

A

Interdependence

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5
Q

A move by a firm to improve its competitive position.

A

Action

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6
Q

Competitive actions often lead to countermoves, creating cycles.

A

Repetition

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7
Q

Rivalry can intensify over time, especially in mature markets.

A

Escalation

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8
Q

Refers to the pattern and sequence of actions and reactions among firms engaged in competition.

A

competitive dynamics

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9
Q

Three Key Aspects of competitive dynamics

A
  1. Action
  2. Response
  3. Performance Outcomes
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10
Q

A counter-move by a rival to defend or regain position.

A

Response

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11
Q

The result of these competitive interactions in terms of market share, profitability, etc

A

Performance Outcomes

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12
Q

Globalization’s Impact

A

o Increases the number of competitors.
o Brings new competitive threats from foreign firms.
o Encourages innovation and efficiency

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13
Q

Global Competitive Strategies

A

o Standardization vs. adaptation
o Strategic alliances and mergers
o Entry into emerging markets

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14
Q

Michael Porter’s model helps explain the nature of competition in an industry:

A
  1. Rivalry Among Existing Competitors
  2. Threat of New Entrants
  3. Bargaining Power of Suppliers
  4. Bargaining Power of Buyers
  5. Threat of Substitute Products
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15
Q

Firms must continuously evaluate these forces to adjust their competitive strategies effectively.

A

Strategic Insight

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16
Q

Long-term, resource-intensive actions that reshape a firm’s competitive position.

A

Strategic Response

17
Q

Examples of strategic response

A

o Product development
o Mergers and acquisitions
o Global expansion

18
Q

Factors Influencing Strategic Response

A

o Resource availability
o Market position
o Competitive advantage

19
Q

Short-term, low-resource actions aimed at quick wins.

A

Tactical Response

20
Q

Examples of Tactical Response

A

o Discount promotions
o Public relations campaigns
o Temporary service upgrades

21
Q

= reactive, fast, low-cost

22
Q

= proactive, planned, resource-heavy

23
Q

Factors That Influence the Likelihood of a Rival’s Attack

A
  1. Market Dependence
  2. Resource Similarity
  3. First-Mover Advantage
  4. Organizational Motivation and Capability
24
Q

Firms heavily reliant on one market are more likely to attack competitors to maintain dominance.

A

Market Dependence

25
Firms with similar resources are more likely to target each other.
Resource Similarity
26
Rivals may attack to neutralize or overtake a market pioneer.
First-Mover Advantage
27
Willingness and ability to initiate an attack.
Organizational Motivation and Capability
28
Key Factors in a Rival’s Decision to Respond
1. Awareness 2. Motivation 3. Capability
29
Does the firm know it’s being challenged?
Awareness
30
Is the firm willing to respond?
Motivation
31
Does it have the resources and flexibility to respond?
Capability
32
Rival’s Decision to Respond Possible Responses:
o Ignore (not always recommended) o Match the competitor’s move o Overwhelm with a stronger counter-attack o Shift focus to a different market segment