Chapter 5: Understanding the Dynamics of Competitive Rivalry and Strategic Response Flashcards
(32 cards)
refers to the ongoing actions and reactions between competing firms as they strive to gain an advantage.
Competitive rivalry
Forms of Rivalry
o Price wars
o Advertising battles
o Product innovations
o Service improvements
Key Characteristics of rivalry
Interdependence
Repetition
Escalation
Each firm’s success is influenced by competitors’ moves.
Interdependence
A move by a firm to improve its competitive position.
Action
Competitive actions often lead to countermoves, creating cycles.
Repetition
Rivalry can intensify over time, especially in mature markets.
Escalation
Refers to the pattern and sequence of actions and reactions among firms engaged in competition.
competitive dynamics
Three Key Aspects of competitive dynamics
- Action
- Response
- Performance Outcomes
A counter-move by a rival to defend or regain position.
Response
The result of these competitive interactions in terms of market share, profitability, etc
Performance Outcomes
Globalization’s Impact
o Increases the number of competitors.
o Brings new competitive threats from foreign firms.
o Encourages innovation and efficiency
Global Competitive Strategies
o Standardization vs. adaptation
o Strategic alliances and mergers
o Entry into emerging markets
Michael Porter’s model helps explain the nature of competition in an industry:
- Rivalry Among Existing Competitors
- Threat of New Entrants
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitute Products
Firms must continuously evaluate these forces to adjust their competitive strategies effectively.
Strategic Insight
Long-term, resource-intensive actions that reshape a firm’s competitive position.
Strategic Response
Examples of strategic response
o Product development
o Mergers and acquisitions
o Global expansion
Factors Influencing Strategic Response
o Resource availability
o Market position
o Competitive advantage
Short-term, low-resource actions aimed at quick wins.
Tactical Response
Examples of Tactical Response
o Discount promotions
o Public relations campaigns
o Temporary service upgrades
= reactive, fast, low-cost
Tactics
= proactive, planned, resource-heavy
Strategy
Factors That Influence the Likelihood of a Rival’s Attack
- Market Dependence
- Resource Similarity
- First-Mover Advantage
- Organizational Motivation and Capability
Firms heavily reliant on one market are more likely to attack competitors to maintain dominance.
Market Dependence