LESSON 3: DEVELOPING A BUSINESS PLAN AS PART OF STRATEGY

Question 1

Brief overview of the business’s goals, products, market, and
financial outlook.

Answer 1

Executive Summary

Question 2

Details of what the business does,
its vision, mission, and values.

Answer 2

Business Description

Question 3

Industry, Market, and Customer Analysis: Identifies the target
market, customer needs, and market trends.

Answer 3

Market Analysis

Question 4

Roles and responsibilities to clarify management and operational roles.

Answer 4

Organizational Structure

Question 5

USP means

Answer 5

(Unique Selling
Proposition)

Question 6

Marketing and Sales Strategies

Answer 6

*Applying the 4 Ps
* Integrating Digital Marketing Strategies

Question 7

Product, Price, Place,
and Promotion.

Answer 7

Applying the 4 Ps

Question 8

SEO, social media, and content marketing.

Answer 8

Integrating Digital Marketing Strategies

Question 9

4 Ps

Answer 9

Product, Price, Place,
and Promotion.

Question 10

Revenue Projections, Break-even Analysis, and financial planning.

Answer 10

Financial Plan

Question 11

Budget and Financial Statements for tracking performance.

Answer 11

Financial Plan

Question 12

Identifying and preparing for potential risks to ensure strategic adaptability.

Answer 12

Risk Analysis and Contingency
Planning