chapter 6 Flashcards
(24 cards)
forced choice
talking away the neutral answer, good because it doesn’t allow for fence sitting
open-ended
allowing interpretations to come into play which isn’t good because its hard to get a definite answer or allow the research to know exactly what you are answering
likert
statement, will always have agree in it
semantic differential
sad 1 2 3 4 5 6 happy, two adjectives on opposite ends
surveys
multiple different scales
something that isn’t talking about all the same topic
scales
multiple self-report items that measure the same concept
response scales
open-ended
forced choice
likert
semantic differential
response sets
acquiescence
fence sitting
acquiescence
having a scale & the participants choose the same answer for all of the items - usually on the positive extreme side
what eliminated acquiescence?
reverse coding
fence sitting
always picking the neutral answer
what eliminates fence sitting?
getting rid of the neutral answer
observational measures
ethics vs legal observations bias observational effect reactivity eliminating problems
ethics vs legal
just because something may be legal doesn’t mean it is ethical
need to have good judgment on when you should do something & when you shouldn’t
observational bias
observer sees what they want to see to back up there hypothesis
observer effect
self - fulfilling prophecy
anything that happens because of the researcher
observer makes it happen
reactivity
when people change their behavior because they are being watched
observer effect vs observer bias
bias = researcher sees what they want effect = because the researcher is there & maybe doing something unconsciously the results are being effected
eliminating problems
rating scale
multiple observers
masked (blind) design
rating scale
getting rid of bias, specific instructions on what you are looking at
multiple observers
have multiple people watching
masked (blind) design
bias - observer is blind to the hypothesis
item
questions in the self-report
response scale
scale 1-10
