CHAPTER 6 The Shot across the Bow: Your Pre-Prelaunch

Question 1

What is the Pre-Prelaunch Sequence?

Answer 1

The Pre-Prelaunch Sequence is the initial phase where prospects get an inkling that something is coming.

Question 2

Why is the Pre-Prelaunch important?

Answer 2

It helps activate your tribe, tests market interest, surfaces potential objections, and gathers information for finalizing the product offer.

Question 3

What does ‘shot across the bow’ mean in the context of Pre-Prelaunch?

Answer 3

It refers to grabbing the market’s attention without overtly trying to sell anything.

Question 4

What is a common tool used in the Pre-Prelaunch?

Answer 4

A simple email is commonly used.

Question 5

What is the role of curiosity in the Pre-Prelaunch?

Answer 5

Curiosity engages prospects and keeps them interested throughout the launch.

Question 6

How can you make the Pre-Prelaunch collaborative?

Answer 6

By engaging prospects and soliciting their input in creating the product.

Question 7

What is a ‘crushing offer’?

Answer 7

A compelling product offer that significantly contributes to a successful launch.

Question 8

What is the first question to consider during Pre-Prelaunch?

Answer 8

How can I let people know something is coming without having it feel like I’m trying to sell them something?

Question 9

True or False: The Pre-Prelaunch should feel like a sales pitch.

Answer 9

False.

Question 10

How can humor be used in the Pre-Prelaunch?

Answer 10

Humor resets attention and keeps prospects engaged.

Question 11

What is one way to stand out in a crowded market?

Answer 11

Do things differently from how competitors do them.

Question 12

Fill in the blank: The Pre-Prelaunch is the stage where you ______ your market’s objections.

Answer 12

discover

Question 13

What is the purpose of engaging in a conversation with prospects?

Answer 13

To create a marketing dialogue instead of a monologue.

Question 14

What should you avoid during the Pre-Prelaunch?

Answer 14

Using corporate speak that can disengage prospects.

Question 15

What is the last question to consider for a successful Pre-Prelaunch?

Answer 15

How can this naturally lead into my Prelaunch Sequence?

Question 16

What was the main purpose of the example email shared in the text?

Answer 16

To solicit feedback from readers about the upcoming product.

Question 17

What is a key aspect of the survey mentioned in the example?

Answer 17

Asking for the top two questions about the product topic.

Question 18

Fill in the blank: The Pre-Prelaunch Sequence should tie seamlessly into the ______ Sequence.

Answer 18

Prelaunch

Question 19

Why is it important to know the market’s objections before launching?

Answer 19

To address and overcome those objections during the launch.

Question 20

What is the significance of the phrase ‘long-awaited’ in the Pre-Prelaunch?

Answer 20

It builds anticipation and curiosity among prospects.

Question 21

How can you tease curiosity during the Pre-Prelaunch?

Answer 21

By hinting at upcoming details without revealing too much.

Question 22

What psychological principle is at play when asking for feedback?

Answer 22

Reciprocity, as people support what they help create.

Question 23

What is the key psychological principle mentioned that encourages people to support a product?

Answer 23

People support that which they help create.

This principle is rooted in the idea of ownership and involvement.

Question 24

How does the author engage the reciprocity mental trigger in the product creation process?

Answer 24

By asking for feedback from readers, thereby giving them attention.

This builds a sense of reciprocity as readers feel valued.

Question 25

What method did the author use to uncover potential objections to the product?

Answer 25

By asking readers to indicate their 'top two questions' in a survey. ## Footnote This approach allows readers to express their concerns without labeling them as objections.

Question 26

What is the importance of avoiding 'corporate speak' in communication with prospects?

Answer 26

It helps to engage prospects and initiates a conversation. ## Footnote Informal language makes communication feel more personal and relatable.

Question 27

What strategy did the author use to make the product launch fun and engaging?

Answer 27

By letting readers in on the creative process before the public announcement. ## Footnote This creates intrigue and excitement among the audience.

Question 28

How does soliciting feedback from readers help the author stand out in a crowded market?

Answer 28

It allows readers to feel part of the creation process, fostering support for the launch. ## Footnote This involvement can create a loyal customer base.

Question 29

What type of questions should be included in a survey to gather market insights effectively?

Answer 29

A mix of multiple-choice questions and essay questions. ## Footnote Multiple-choice questions yield higher response rates, while essay questions provide deeper insights.

Question 30

What does the saying 'You want to enter the conversation that’s already taking place in your prospect’s mind' imply?

Answer 30

It suggests that understanding prospects' thoughts helps tailor marketing messages effectively. ## Footnote This approach enhances relevance and connection.

Question 31

How can the author refine their exact offer during the launch process?

Answer 31

By gathering ongoing feedback and data throughout the Pre-Prelaunch and Prelaunch phases. ## Footnote This allows for adjustments based on audience needs and preferences.

Question 32

What was the outcome of the author's first product launch?

Answer 32

$110,000 in sales within a week without affiliates or outside sales. ## Footnote This demonstrates the effectiveness of the Prelaunch strategies employed.

Question 33

What was the author's emotional state before launching the product?

Answer 33

Tense and anxious while waiting for the launch to begin. ## Footnote This reflects the common nerves associated with launching a new product.

Question 34

What was the total sales amount generated in the first hour of the launch?

Answer 34

$27,000 in orders. ## Footnote This indicates a strong initial response from the audience.

Question 35

Fill in the blank: The Pre-Prelaunch is a combination of simplicity and _______.

Answer 35

power. ## Footnote This emphasizes the effectiveness of straightforward strategies.

Question 36

What technique does the author recommend for a first Pre-Prelaunch?

Answer 36

The 'Top Two Questions Survey' technique. ## Footnote This method allows for market engagement and insight gathering.