CHAPTER 17 It’s Your Time to Launch Flashcards
What is the Product Launch Formula (PLF)?
A proven formula for launching products successfully, which has generated over a billion dollars in sales across various markets.
What was predicted about the future of launches shortly after the release of PLF in 2005?
Some predicted the ‘death of launches,’ believing the model would collapse under its own weight.
What does the phrase ‘tactics come and go, strategy is forever’ imply?
While tactics may change over time, the underlying strategy remains constant and effective.
List some tools and tactics that have evolved since the inception of PLF.
- Online video
- Live online broadcasts
- Blogs
- Launch pages
- Social media
- Webinars
Fill in the blank: _______ will never go out of style in marketing.
[Creating a close connection with your prospect]
What was the initial product that inspired the author to pursue an online business?
Turn Your Computer into a Money Machine
What significant action did the author take after receiving the advertisement?
He filled out the order form and mailed it off.
What was the primary content of the product received by the author?
Basics of direct marketing for information products.
What was the financial situation of the author before purchasing the product?
Struggling to support a family of four on a single paycheck.
What is one measure of success in business mentioned in the text?
Volume of sales.
Who is Franz Weisbauer and what did he achieve?
A doctor who launched an online training platform that grew to 10 times its pre-PLF level after relaunching using PLF.
What advice does the author give for the first launch?
Expect to make mistakes and learn a lot.
What is the significance of the ‘Circle of Awesome’?
A system of rotating among Seed Launch, Internal Launch, and JV Launch to build results.
What does ‘cold traffic’ refer to?
Advertising to people who do not know you.
What is a Call to Action (CTA)?
A request made to your prospect to take some type of action.
Define ‘conversion’ in the context of marketing.
The event where a prospect takes action based on marketing, such as subscribing or making a purchase.
What is a ‘Cart Week’?
The period when your launch offer is open and you’re taking orders, typically lasting four to seven days.
True or False: The PLF model has remained effective despite predictions of its decline.
True.
What does the author encourage readers to do after learning about PLF?
Start building their list and tap into online resources.
Fill in the blank: The author emphasizes that _______ is a key aspect of successful launches.
[Building anticipation for an event]
What is Cold Traffic?
A paid traffic strategy advertising to people who do not know you
Opposite of warm traffic, which targets people already on your email list or social media.
Define Conversion.
The event where your prospect takes action based on your marketing, such as subscribing or making a purchase.
What is Conversion Rate?
The percentage of visitors who take a specific action, such as becoming email subscribers or making a purchase.
What does ‘Creative’ refer to in advertising?
The material or copy in an ad.
