CHAPTER 9 How to Start from Scratch: The Seed Launch

Question 1

What significant event changed Tara and Dave Marino’s lives?

Answer 1

The loss of their young child

This event profoundly affected their outlook on life.

Question 2

What was Dave Marino’s job situation before starting a business?

Answer 2

He had a great, secure job that paid him more than six figures.

Question 3

What was Tara’s passion that she wanted to pursue?

Answer 3

Helping her friends live a more sensual life.

Question 4

What tool did Tara use to launch her message to a bigger audience?

Answer 4

The Product Launch Formula.

Question 5

What was Tara’s initial challenge in starting her business?

Answer 5

She was starting from scratch without a product or email list.

Question 6

What is the Seed Launch?

Answer 6

A method to create a business from almost nothing.

Question 7

How many people did Tara pull together for her Prelaunch?

Answer 7

About 200 people.

Question 8

What was the name of the course Tara launched?

Answer 8

You’re Perfect.

Question 9

How much did Tara make from her first Seed Launch?

Answer 9

Almost $3,000.

Question 10

What materials did Tara promise to deliver in her program?

Answer 10

A series of six weekly teleseminars along with worksheets and templates.

Question 11

What did Tara do with the feedback from her clients?

Answer 11

She used it to fine-tune the next call.

Question 12

What two additional products did Tara create after her first training class?

Answer 12

• The Power of Sensuality
• The Beauty Formula.

Question 13

How many email subscribers did Tara and Dave build up after their first launch?

Answer 13

1,000 email subscribers.

Question 14

What was the revenue from Tara and Dave’s second launch?

Answer 14

Almost $12,000.

Question 15

What were the revenues from their subsequent promotions?

Answer 15

• $90,000
• $190,000.

Question 16

What did Dave do after their business became successful?

Answer 16

He quit his job.

Question 17

Where did Tara and her family move after building their business?

Answer 17

The south of France.

Question 18

What does the Seed Launch illustrate about starting a business?

Answer 18

It can grow from a small idea into a successful business.

Question 19

What personal experience did the author share about starting over?

Answer 19

The abrupt end of a partnership that took most of his clients.

Question 20

What niche did the author decide to focus on after his partnership ended?

Answer 20

Entrepreneurship and marketing.

Question 21

What was the first step the author took to build his new business?

Answer 21

He decided to use a presentation at a marketing conference.

Question 22

What was the name of the workshop the author created?

Answer 22

The Product Launch Workshop.

Question 23

How many spots did the author sell at his first workshop?

Answer 23

Six spots.

Question 24

What strategy did the author use to increase class size?

Answer 24

He invited entrepreneurial friends to join for free.

Question 25

What was the total class size after inviting friends?

Answer 25

Just over 30 people.

Question 26

What method did the author use to ensure he taught effectively?

Answer 26

He surveyed his students about their questions and needs.

Question 27

What was the result of the author's overdelivery in his course?

Answer 27

Terrific testimonials and successful case studies.

Question 28

What is the key benefit of using the Seed Launch method?

Answer 28

It ensures the creation of a great product through client interaction.

Question 29

What is the Seed Launch?

Answer 29

The Seed Launch is an ideal product launch method for those starting out without a list or product, focusing on knowledge- or learning-based products.

Question 30

What is a key benefit of using the Seed Launch?

Answer 30

It provides an interactive process to build products based on client input, ensuring alignment with market needs.

Question 31

What type of products does the Seed Launch not work for?

Answer 31

The Seed Launch does not work for physical widgets.

Question 32

What is a micro-list in the context of a Seed Launch?

Answer 32

A micro-list is a small group of people (ideally 100 to 300) that you gather to engage with your product launch.

Question 33

What is one way to build a micro-list?

Answer 33

By posting relevant content on social media platforms like Facebook, Twitter, and Instagram.

Question 34

True or False: Smaller lists are generally more responsive than larger lists.

Answer 34

True.

Question 35

What are hyper-responsives?

Answer 35

Hyper-responsives are individuals on your list who are highly engaged and eager to buy what you offer.

Question 36

What is the ideal number of participants to aim for in a Seed Launch?

Answer 36

Aim for at least 30 participants to ensure interaction, though 60 is preferable.

Question 37

Fill in the blank: The Seed Launch focuses on delivering a _______ that aligns with client needs.

Answer 37

[great product]

Question 38

What should be the focus when explaining the benefits of your class during a Seed Launch?

Answer 38

The focus should be on the transformation or change that participants will experience.

Question 39

What is the purpose of the Pre-Prelaunch in a Seed Launch?

Answer 39

To gather insights on market needs by asking the micro-list about their burning questions.

Question 40

What should be done after delivering each class during a Seed Launch?

Answer 40

Send out a survey to gather feedback and questions for the next topic.

Question 41

What is an ethical concern some people have about Seed Launches?

Answer 41

Whether it is ethical to sell a product that has not yet been created.

Question 42

What is one argument for the ethics of a Seed Launch?

Answer 42

Many services require payment before delivery, such as tuition for classes or tickets for performances.

Question 43

What is the end goal of conducting a Seed Launch?

Answer 43

To create a great product while learning about the market and preparing for a larger launch.

Question 44

What can you do with the recordings from the Seed Launch classes?

Answer 44

They can be transcribed into written content, forming the basis of a book or online course.

Question 45

What should you focus on after launching your product?

Answer 45

Getting strong results for your new clients.

Question 46

Fill in the blank: The Seed Launch is about creating value for your clients and getting paid to conduct market _______.

Answer 46

[research]

Question 47

What is the primary outcome of creating six audio recordings?

Answer 47

90 to 120 pages of written content ## Footnote Each hour of content translates to about 15 to 20 printed pages.

Question 48

What should you focus on after creating your product?

Answer 48

Getting new clients strong results ## Footnote This helps in creating effective case studies.

Question 49

What is a simple method to create case studies?

Answer 49

Interview clients about their results in a video conference ## Footnote Case studies build out the product.

Question 50

What are the key characteristics of a Seed Launch?

Answer 50

Simple, fast, flexible ## Footnote It prepares for larger launches in the future.

Question 51

What did the author feel about the first workshop's success?

Answer 51

Felt like a winner ## Footnote The attendees loved the training and achieved results.

Question 52

What did the author do after the first workshop?

Answer 52

Re-created the material in a polished version ## Footnote Included lessons learned and student case studies.

Question 53

What was the financial outcome of the first-ever Product Launch Formula course launch?

Answer 53

More than $600,000 in sales in one week ## Footnote This occurred in October 2005.

Question 54

What significant achievement did the original edition of the book accomplish?

Answer 54

Became a New York Times #1 bestseller ## Footnote This happened two weeks after its release.

Question 55

What does the author emphasize about starting a new product in a new market?

Answer 55

Starting from scratch with no existing list ## Footnote The Seed Launch is how the author began in the new market.

Question 56

What was the author's secret weapon for a successful launch in a new market?

Answer 56

The enormous power of the JV Launch ## Footnote This strategy contributed to the initial $600,000 launch.