CHAPTER 12 Using Social Media in Your Launch

Question 1

What is a constant in the social media world?

Answer 1

Change

Question 2

Why is social media considered a fantastic tool for businesses?

Answer 2

It helps in building presence and attracting prospects

Question 3

What should you focus on regarding social media platforms for your business?

Answer 3

Choosing platforms that fit particular niches and demographics

Question 4

What is the potential downside of using social media for business?

Answer 4

It can be a minefield, leading to wasted time and money

Question 5

What is the purpose of this chapter regarding social media?

Answer 5

To provide a roadmap for using social media effectively in business

Question 6

What is the key to creating a great offer and launch?

Answer 6

Understanding the hopes, dreams, fears, and frustrations of your avatar

Question 7

What does the term ‘avatar’ refer to in marketing?

Answer 7

The typical prospect in your target market

Question 8

Fill in the blank: Social media allows you to find your _____ and attract them into your world.

Answer 8

people

Question 9

What is a common mistake entrepreneurs make regarding their products?

Answer 9

Creating products they want to sell instead of offers people want to buy

Question 10

True or False: Social media can help you get to know your ideal client.

Answer 10

True

Question 11

What is essential for building authority and positioning online?

Answer 11

Publishing content regularly

Question 12

What does ‘direct marketing’ mean in the context of online selling?

Answer 12

Marketing and selling products directly to consumers

Question 13

Fill in the blank: Building your brand online involves developing your _____ and positioning.

Answer 13

reputation

Question 14

What is the primary way to build positioning in your market?

Answer 14

Publishing content

Question 15

What did Cathy Hay specialize in?

Answer 15

Sewing replica corsets and dresses from the Victorian era

Question 16

How much did Cathy’s recent launch generate?

Answer 16

Just under $750,000

Question 17

What is the significance of community in online business according to the text?

Answer 17

It allows people with shared interests to connect and support each other

Question 18

How did Cathy Hay initially build her following?

Answer 18

By interacting on forum sites and delivering value

Question 19

What platforms does Cathy currently focus on for her business?

Answer 19

Instagram and YouTube

Question 20

What is a benefit of using social media as a publishing platform?

Answer 20

Instant feedback on published content

Question 21

Fill in the blank: To create a successful business, you need to crawl inside the head of your _____ .

Answer 21

avatar

Question 22

What is the primary focus of Cathy in her online presence?

Answer 22

Delivering value in forums, primarily on Instagram and YouTube

Question 23

How many followers does Cathy have on YouTube?

Answer 23

More than 110,000 followers

Question 24

What is the cardinal rule for social media regarding email lists?

Answer 24

Use social media to build your email list, but do not host your list there

Question 25

Why is it important to move followers from social media to an email list?

Answer 25

Social media platforms could shut down or change rules, risking the loss of your following

Question 26

What is a lead magnet?

Answer 26

Something of value offered to followers in exchange for joining an email list

Question 27

Fill in the blank: 'When people are on a social platform, they like to stay there, and it's in the best interest of the owners of that platform to keep people on it, so they often make it harder to get people to click away to another _______.'

Answer 27

site

Question 28

What is one way to create interest for your email list on social media?

Answer 28

Feature your list builder in posts or create a hashtag around it

Question 29

What does it mean to be 'omnipresent' in marketing?

Answer 29

Reaching your audience across multiple platforms simultaneously

Question 30

What is the purpose of the Pre-Prelaunch phase?

Answer 30

Creating initial buzz and testing interest for your offer

Question 31

What is a 'shot across the bow' in the context of a launch?

Answer 31

Talking about your upcoming offer without making a formal offer

Question 32

What is one effective strategy to build anticipation during a launch?

Answer 32

Share behind-the-scenes content or ask for feedback on project elements

Question 33

What is paid traffic?

Answer 33

Advertising on social media platforms to reach a broader audience

Question 34

What is the benefit of using Facebook Groups during a launch?

Answer 34

Provides a space for followers to engage and discuss Prelaunch Content

Question 35

How can you use your email list in conjunction with social media during a launch?

Answer 35

Consider both as one big platform to share content and updates

Question 36

What is a suggested publishing schedule for an 11-day launch?

Answer 36

Daily releases of Prelaunch Content and social media posts about each release

Question 37

What should you do if you release additional content during Open Cart?

Answer 37

Post updates to all social platforms and email your list

Question 38

What is one of the key differences between social media and email marketing?

Answer 38

Social media allows for more frequent posting without fatiguing the audience

Question 39

What is the significance of creating an email list?

Answer 39

It is your most valuable business asset

Question 40

True or False: It is advisable to rely solely on social media for hosting your business.

Answer 40

False

Question 41

Fill in the blank: 'The principle of connecting with your audience remains the same, whether on _______ or _______.'

Answer 41

Facebook, Instagram

Question 42

What is the benefit of having 100% overlap between your email list and social media following?

Answer 42

Increased chances of reaching your audience with your messages

Question 43

What should you do to engage your audience during a launch?

Answer 43

Encourage comments, feedback, and discussions in your social media posts

Question 44

What is the potential drawback of using social media for a launch?

Answer 44

You give up some control over the launch variables

Question 45

How did the author test using Facebook for a launch?

Answer 45

Hosted all launch content, including live broadcasts, in a Facebook Group

Question 46

What type of content was not hosted on Facebook during the launch?

Answer 46

Opt-in page, sales page, and order page

Question 47

What platform was primarily used for live broadcasts during the launch?

Answer 47

Facebook ## Footnote The launch utilized Facebook for live broadcasts, while other pages like opt-in and sales pages were hosted elsewhere.

Question 48

What was the purpose of the Facebook Group during the launch?

Answer 48

Home for the launch content and live broadcasts ## Footnote The group served as a central location for participants to view, comment, and engage with the launch content.

Question 49

What was the outcome of the launch mentioned in the text?

Answer 49

Strong results with excellent sales ## Footnote The simplicity of the technology allowed for a quicker launch time.

Question 50

What is a key danger of building a social media following?

Answer 50

Building on a bed of sand ## Footnote The social media landscape is constantly changing, making it unstable.

Question 51

Name one social media platform that has declined in popularity.

Answer 51

Myspace ## Footnote Myspace was once dominant but is now largely inactive.

Question 52

True or False: You own your following on social media.

Answer 52

False ## Footnote You build your audience on someone else's platform and do not have ownership.

Question 53

What can happen to your social media account if you break the rules?

Answer 53

It can be shut down or shadow banned ## Footnote Accounts can be affected for various reasons, including arbitrary decisions by platform owners.

Question 54

Fill in the blank: Even if you’re not spending money on social media, you will be spending your _______.

Answer 54

time ## Footnote Time spent on organic social media can be substantial and often overlooked.

Question 55

What is a common misconception about social media marketing?

Answer 55

That it is 'free' ## Footnote Building an audience on social media comes with a cost in time and effort.

Question 56

What is the risk associated with using social media for business?

Answer 56

Time and focus are at risk ## Footnote Social media platforms are designed to be addictive, which can distract users from business goals.

Question 57

What should entrepreneurs be cautious of when engaging on social media?

Answer 57

The addictive nature of social media platforms ## Footnote Social media companies invest heavily in making their sites engaging, which can consume users' time.

Question 58

What can social media provide for digital entrepreneurs during a launch?

Answer 58

Connection with their audience ## Footnote Social media allows entrepreneurs to learn about their audience's needs and to build their lists.

Question 59

How can social media enhance the launch process?

Answer 59

By delivering significant parts of launch content ## Footnote This includes live broadcasts and engaging with audience questions.

Question 60

What can be combined with social media to create a positive impact on launches?

Answer 60

Paid advertising ## Footnote The next chapter will discuss the role of paid advertising in conjunction with social media.