chapter 7

Question 1

target of an additude

Answer 1

attitude object

Question 2

attitude of yourself

Answer 2

self esteem evaluation

Question 3

attitude toward group

Answer 3

prejudice

Question 4

additude toward other person

Answer 4

attraction

Question 5

three components of attitudes

Answer 5

affective-feeling

behavioral-how we behave towards it

cognitive-thoughts/believes

Question 6

two types of thinking/attitudes

Answer 6

explicit

implicit

Question 7

explicit

Answer 7

conscious, endorsed, easy to report

Question 8

implicit

Answer 8

involuntarily, unconscious, uncomfortable

Question 9

if something is formed quickly it is…

Answer 9

accessible

Question 10

change in private attitude ot belief

Answer 10

persuasion

Question 11

theories of attitude change

Answer 11

cognitive dissonance

yale attitude change model

elaboration likelihood model

Question 12

yale attitude change model

Answer 12

identified factors affecting effectiveness of persuasive affecting

Question 13

factors of yale attitude change model

Answer 13

credibility
attractiveness
nature of communication
argument strength
message order

Question 14

primacy effect

Answer 14

people are more influenced by what they hear first

Question 15

recency effect

Answer 15

people are influenced by what they hear last

Question 16

two routes in which persuasion can cause attitude change according to elaboration likelihood model.

Answer 16

central and peripheral

Question 17

central

Answer 17

“elaborate” on message
listen carefully
analyze
CONTROLLED THINKING

Question 18

perephrial

Answer 18

people dont “elaborate”
dont pay close attention
dont stop to analyze
INFLUENCED BY SURFACE CHARACTERISTICS

Question 19

when people have low motivation and less cognitive resourced, are they more likely to use central or peripheral thinking?

Answer 19

peripheral

Question 20

what makes us motivated to pay careful attention to a message

Answer 20

personal relevance

need for cognition

Question 21

need for cognition

Answer 21

an individual’s tendency to engage in and enjoy activities that require thinking (e.g., brainstorming puzzles). Some individuals have relatively little motivation for cognitively complex tasks. These individuals are described as being low in need for cognition.

Question 22

if arguments are strong…

Answer 22

make sure they have enough energy

make sure its relevant to them

Question 23

if arguments are weak..

Answer 23

make sure its not personally relevant to audience

get them when they dont have mental energy

Question 24

is subliminal advertising and audiotapes legit

Answer 24

not really

Question 25

priming vs subliminal ads

Answer 25

priming is in a highly controlled setting and not often seen in the real world its also only found when subsequent judgments/situations are related to the prime

Question 26

Three components of advertising

Answer 26

How I feel Behavioral Attitude/thoughts

Question 27

Effective advertising is....

Answer 27

A match between the type of attitude and the advertising

Question 28

Affectively based attitude

Answer 28

Social identity products, clothes, alcohol, perfume (its more geeky)

Question 29

An attitude based on observations of how one behaves toward an object

Answer 29

Behaviorally based attitude

Question 30

People infer their attitudes from behavior only if...

Answer 30

Their initial attitude was weak or ambiguous There is no other plausible explanation available

Question 31

People can often have different implicit and explicit attitudes toward the same thing..

Answer 31

one rooted more in childhood experiences and the other based more on adult experiences