Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

F1 > Chapter 8 > Flashcards

Chapter 8 Flashcards

1
Q

5 key structures

A 
Entrepreneurial
Functional
Divisional
Matrix
Boundaryless
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Boundryless organisations

A

Hollow
Modular
Virtual

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Mintzberg’s Organisation theory

A 
Ideology beliefs
Strategic Apex
Technostructure
Middle line
Support Staff
Operation core
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Mintzberg’s structures

A 
Simple structure
Machine bureaucracy
Professional bureaucracy
Divisionalised
Adhocracy
Missionary
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Levels of planning (3)

A

Strategic Planning - Long term
Tactical Planning - Mid term
Operational Planning - Short term

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Planning Process (3)

A

Strategic analysis
Strategic Choice
Strategic implementation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

4 P’s of marketing

A

Product
Promotion
Price
Place

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Product marketing 3 issues

A

Core Product
Actual Product
Augmented Product

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Pricing (4 C’s)

A

Cost
Customers
Competition
Corporate objectives

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Promotion U AIDI

A 
Unawareness
Awareness
Interest 
Desire
Action
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Place

A

Selling direct

Indirect selling

How well did you know this?
1
Not at all
2
3
4
5
Perfectly

F1 (23 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions