Child- Johnson & Young Flashcards
jamie Bulger
killed by a 2 young boys who were inspired by films
1/3 kids watch tv every day
troseth
live model better at helping kids find toys
psychological tricks in advertising
association
conditioning
role models
nash
50 kids xmas list has 40% tv items
parents who dislike the toy openly will lower the effects of the advertisement
smith
girls adverts= caring
boys= power
grifith
adverts introduce gender stereotypes
production techniques include tilt up for girls, tilt down for boys, female only voice for girls but men can do girls and boy adverts
Piaget
parents should be careful about what they let their child watch because between 2-7 yo kids have animistic thought, xmas has adverts with reindeer pulling a sleigh. children buy into fantasies creating consumer culture
removing influences
kids who watch tv adverts more likely to have a reduced self- esteem and premature sexulaisation
media education
7-11= teach what is an honest advert, know something is selling something 11+= what do celebs use, does it make you look older
hankey
imitation more with humour, less huour in adverts then less of an influence
aim
is there gender exaggeration
are there different scripts for genders
toys based on gender stereotypes
sample
no ptts
15 half hour clips 1996/7
29 half hour clips 1999
design
discourse analysis
content analysis
advert types
food/ drink educational toys ( G, B, U) recreation film
verbs
action
destruction
power
caring
