Cold email terms Flashcards
(28 cards)
Open Rate
the number of people who opened your emails.
CTR (Click-Through Rate)
The percentage of recipients who click on a link in a cold email.
CTR = (Number of clicks / Number of opened emails) x 100
Response Rate
The percentage of responses you in cold email
Conversion Rate
the percentage of recipients who take a desired action after receiving an email.
(Number of conversions / Total number of emails sent) x 100.
Deliverability
The ability of an email to successfully reach the recipient’s inbox without being marked as spam, blocked, or sent to the junk folder.
Personalization
Tailoring each email to a specific recipient to make it feel more relatable and engaging.
Segmentation
The process of dividing potential customers into groups based on specific criteria, such as demographics, behavior, or buying intent.
A/B Testing (Split Testing)
Helps you refine your cold email approach, so you’re using the most effective messaging to engage MSSPs or any other target audience.
Call to Action (CTA)
A statement or link that encourages the recipient to take a specific action.
Drip Campaign
A marketing strategy that involves sending a series of automated emails to a group of people who have taken a specific action on a website.
Lead Nurturing
a series of targeted emails sent to potential customers to build relationships and trust, and ultimately move them closer to a purchase.
Email Warm-up
The process of gradually increasing the number of emails sent from a new or inactive email account to build a positive reputation with email service providers (ESPs) and internet service providers (ISPs).
Cold Email Copywriting
The art of crafting email messages that grab the attention, spark interest, and convince your prospects to take a specific action.
Lead Generation
A marketing and sales strategy that involves reaching out to potential customers or leads who have no prior interaction with a business.
Lead Qualification
The process of determining if a potential customer is a good fit for a business’s products or services.
Email List Cleaning
The process of removing inactive or unengaged email addresses from your email list, including cold subscribers.
Follow-Up Sequence
A series of emails sent to potential customers who have not responded to an initial cold email
Subject Line Optimization
The process of creating subject lines that are tailored to a target audience and their needs, in order to increase open rates and response rates
Spam Triggers
Words and phrases that can cause an email to be flagged as spam and sent to a recipient’s junk folder.
Prospecting
The process of identifying, researching, and contacting potential customers who have no prior interaction with your business.
Intent Data
Information about a prospect’s online behavior that indicates their potential interest in buying a product or service.
Email Tracking
A method for monitoring how recipients interact with cold emails.
Custom Fields
Merge tags
Custom tags
Marketing that store information about subscribers and can be used to personalize cold emails
Bounce Rate
The percentage of cold emails that fail to be delivered to the intended recipient.
