Key Talking Points for Closing a Deal

Question 1

Cost Efficiency

Answer 1

It’s about doing more with less—helping the MSSP get more clients or results without spending tons of money or resources. You’re offering them a solution (like your cold email service) that saves them time and money compared to other ways of getting clients

Question 2

Scalability

Answer 2

The ability to increase or decrease capacity and resources as demand changes without losing performance or efficiency. For MSSPs, this could involve expanding their service offerings or increasing their client base without compromising service quality.

Question 3

Flexibility

Answer 3

Refers to the ability to adapt to new circumstances or changes in the environment quickly. This can mean adjusting service offerings, marketing strategies, or operational processes to meet client demands.

Question 4

Compliance

Answer 4

Following the rules (like GDPR or HIPAA).

Question 5

Risk Management

Answer 5

Avoiding danger

Question 6

24/7 Monitoring and Proactive Security

Answer 6

A variety of systems that provide constant surveillance and protection

Question 7

Tailored Messaging for Niche Services

Answer 7

A marketing strategy that involves customizing content and messages to appeal to the unique needs and preferences of a specific group of consumers