Investment terms

Question 1

ROI (Return on Investment)

Answer 1

how much invested and how much in return.

Question 2

(CPL) Cost Per Lead

Answer 2

Measures how much it costs a business on average to acquire one lead.

Question 3

(CAC) Customer Acquisition Cost

Answer 3

The amount of money spent to acquire a new customer.

Question 4

(LTV) Lifetime Value

Answer 4

The revenue a company can expect from a single customer over the course of their relationship.

Question 5

(LVR) Lead Velocity Rate

Answer 5

The speed at which new qualified leads are generated.

Question 6

Sales Pipeline

Answer 6

The stages a prospect goes through before becoming a customer.

Question 7

Lead Scoring

Answer 7

Ranking prospects on their likelihood of be a customers.

Question 8

(SQL) Sales Qualified Lead

Answer 8

A prospect that’s moved further down the sales funnel.

Question 9

(MQL) Marketing Qualified Lead

Answer 9

A lead that shows interest in the marketing but isn’t ready to be sold.

Question 10

Cold Lead

Answer 10

A prospect who has never interacted with your business.

Question 11

Warm Lead

Answer 11

A prospect who has shown some interest but hasn’t fully engaged.

Question 12

(CTV) Call to Value

Answer 12

A value proposition to convince an audience to take a specific action.

Question 13

Churn Rate

Answer 13

The rate at which customers stop doing business with a company.

Question 14

Gross Profit Margin

Answer 14

The profit remaining after subtracting the cost of goods sold (COGS).