COM 107 CH 1 Flashcards
(30 cards)
Culture
Symbols of expression that individuals, groups and societies use to make sense of daily life and articulate their values
Communication
The creation and use of symbol systems that convey information and meaning
Mass Media
The cultural industries that produce and distribute songs, novels, Tv shows, newspapers, movies, video games, Internet services and other cultural products to large numbers of people
Mass Communication
The process of designing cultural messages and stories and delivering them to large and diverse audiences though media channels as old and distinctive as the printed book and as new and converged as the internet
Digital Communication
Images, text, and sounds are converted (encoded) into electronic signals that are then reassembled as a precise reproduction of a TV picture, a magazine article, a song, or telephone voice
Bloggers
People who post commentary on cultural, personal and political opinion based on Websites
Social Media
Digital applications that allow people from all over the world to have ongoing online conversations, share stories and interests, and generate their own media content
Media Convergence
The changes currently occurring in media content and within media companies
Cross Platform
A business model that involves consolidating various media holdings, such as cable connections, phone services, television transmissions and Internet access under one corporate umbrella
Senders
Authors, producers, and organizations
Messages
Programs, texts, images, sounds and ads
Mass Media Channels
Newspapers, books, magazines, radio, television, or the Internet
Receivers
Readers, viewers, and consumers
Gatekeepers
News editors, executive producers, and other media managers
Feedback
Citizens and consumers return messages to senders or gatekeepers through letters-to-the-editor, phone calls, emails, Web postings, or talk shows
Selective Exposure
Seek messages and produce meanings that correspond to their own cultural beliefs, values and interests
Narrative
Storytelling
High Culture
Ballet, the symphony, art museums and classic literature
Low Culture
Soap operas, rock music, radio shock jocks, and video games; “questionable” taste, reality TV, gossip
Modern Period
Industrial Revolution of the 19th century through mid twentieth; efficiency, individualism, rationalism and progress
Progressive Era
A period of political and social reform that lasted roughly from the 1890’s to the 1920’s
Postmodern Period
Contemporary times; mid twentieth century to today; music videos, Nike ads, shopping malls, email, blogs, iPads
Populism
Appeal to the ordinary people by highlighting or even creating a conflict between “the people” and “the elite”
Media Literacy
Attaining knowledge and understanding of mass media
