COM 107 CH 8

Question 0

Muckrackers

Answer 0

Willing to crawl through society’s muck to uncover a story (negative reporting)

Question 1

Magazine

Answer 1

Collections or articles, stories and advertisements appearing in nondaily periodicals that are published in the smalled tabloid style rather than the larger broadsheet newspaper style

Question 2

General Interest Magazines

Answer 2

Most prominent, offering occasional investigative articles but also covering a wide variety of topics aimed at a broad national audience

Question 3

Photojournalism

Answer 3

The use of photos to document the rhythms of daily life

Question 4

Pass-Along Readership

Answer 4

The total number of people who come into contact with a single copy of a magazine

Question 5

Webzines

Answer 5

Magazines that appear exclusively online

Question 6

Supermarket Tabloids

Answer 6

Crazy headlines; pushing the limits of both decency and credibility

Question 7

Desktop Publishing

Answer 7

Enables an aspiring publishers editor to write, design, lay out, and print online a modest publication

Question 8

Regional Editions

Answer 8

National magazines who content is tailored to the interests of different geographic areas

Question 9

Split-run Editions

Answer 9

The editorial content remains the same, but the magazine includes a few pages of ads purchased by local or regional companies

Question 10

Demographic Editions

Answer 10

Editions of magazines targeted at particular groups of consumers

Question 11

Evergreen Subscriptions

Answer 11

Automatically renew on a credit card account unless the consumer requests it to stop

Question 12

Magalogs

Answer 12

Combines glossy magazine style with the sales pitch of retail catalogues

Question 13

Zines

Answer 13

Self-published magazines