COM 107 NOTES

Question 0

Elite v populist

Answer 0

Elite - give you what you want despite the info need

Populist - give what you want despite price

Question 1

Media’s purpose

Answer 1

Inform, entertain, persuade

Question 2

Empowered audience

Answer 2

Had to be there at specific time, now we can choose when we want to view things, cherry picking

Question 3

Elements of empowerment

Answer 3

More specialized, more difficult to locate, don’t want to pay for it, need for innovation, difficult to stand out

Question 4

6 corporations

Answer 4

Time Warner, CBS, News Corp, Disney, Sony, Comcast

Question 5

Telecommunications Act

Answer 5

Lifted regulations on how many radio or tv stations one could own

Question 6

Google v FB

Answer 6

Either charge for the product, or advertise

Question 7

Entertainment mantra

Answer 7

Young better than old, nothing is better than the celebrity dead

Question 8

Journalists do these 5 things

Answer 8

Reliable info, expose wrongs, question institutions, creates community, helps democracy

Question 9

What is news

Answer 9

Prominence, proximity, timeliness, impact, first last only, human interest, quality, currency, oddity, conflict

Question 10

Core Value of Journalists

Answer 10

True info, obligation to readers, independent from source, fair, context, monitor of power

Question 11

Dem and Rep

Answer 11

CNN dem

FOX rep

Question 12

Camera is truth

Answer 12

Personal, real emotions, credibility, telling and moving pictures, senses

Question 13

Demographics

Answer 13

Age, race, gender, income level

Question 14

Psychographics

Answer 14

Fashion, sports, cars, religion

Question 15

Journalism 3 points

Answer 15

Less paper, more mobile device use, economy improving

Question 16

Cover and nameplate

Answer 16

Dominant art or picture, eye contact, interesting angle, action, provocative, close up, well known, papers identity