COM 107 CH 12

Question 0

Oligopoly

Answer 0

Just a few firms dominate an industry; 5 or 6 major players

Question 1

Monopoly

Answer 1

A single firm dominates production and distribution in a particular industry, nationally or locally

Question 2

Limited Competition

Answer 2

Media market with many producers and sellers but only a few products within a particular category

Question 3

Direct Payment

Answer 3

Media products supported primarily by consumers, who pay directly for a book, CD, movie or TV/Internet service

Question 4

Indirect Payment

Answer 4

Media products supported primarily by advertisers, who pay for the quantity or quality of audience members that a particular medium delivers

Question 5

Economics of Sale

Answer 5

The practice of increasing production levels to reduce the cost for each product

Question 6

Hegemony

Answer 6

The acceptance of the dominant values in a culture by those who are subordinate to those who hold economic and political power

Question 7

Synergy

Answer 7

The promotion and sale of different versions of a media product across the various subsidiaries of a media conglomerate

Question 8

Cultural Imperialism

Answer 8

American styles in fashion and food, as well as media fare, dominate the global market