Commercialisation

Question 1

+ve impact on society

Answer 1

+promote healthy, active lifestyle

+Availability of high quality sport increased for population

Question 2

-ve impact on society

Answer 2

-Pressure to make it pro increases deviant behaviour

-Extrinsic rather than intrinsic rewards promoted

-Less active & more passive sports viewing

-Less community emphasis on sport

Question 3

+ve impact on individual sports

Answer 3

+increased coverage

+New competitions created

+Increased financial strength

Question 4

-ve impact on individual sports

Answer 4

-Bias against minority sports (traditional ones reinforced)

-Sports reliant on media

-Business takes priority over sport

Question 5

+ve impact on performer

Answer 5

+Increased earning potential

+Role model status

+Improved facilities and training equipment from increased revenue.

Question 6

-ve impact on performer

Answer 6

-Doesn’t consider effect on performer (viewer first)

-Increased rate of fatigue and injury due to number of competitions

-No escape from media attention

Question 7

+ve impact on spectators

Answer 7

+Increased viewings opportunities

+Increased opportunities to see competitive live games due to the amount

Question 8

-ve impacts on spectators

Answer 8

-Spectators may not like changes to traditional rules and different event timings

-Constant sport exposure can become tedious

-Business impact sport spectatorship. E.g. increased adverts/breaks in play

Question 9

To commercialise

Answer 9

To utilise a potential product to create a product