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Flashcards in commercialisation Deck (20)
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1

What are the characteristics of commercialisation?

Contracts media
Entertainment merchandise
TV rights
Ownership
Money
franchise
adverts
sponsorship
endorsements
gambling

2

what is the advantages of commercialisation ?

provides capital for sport leading to improved resources / facilities/ coaching
leads to more events
provides role
raises profile of the sport
increased participation / increased spectators
increase in wages/ prize/ money / increased sponsorship / professional contracts
allows an athlete to earn and income/ train full time

3

what are the disadvantages of commercialisation ?

encourages deviant behaviour as success becomes crucial
encourages more people to spectate than take part
tends to support already popular sports
favours male over female elite over grass roots / able over disable
can reward certain types of play to suit marketing objectives e.g. hitting near a sign
the sport loses control
over-reliance of money as income
greater pressure on performer

4

what are the 4 types of commercialisation?

commercialisation
sponsorship
media
technology

5

what are the different types of media?

tv
social media
magazine
billboard
radio

6

what is the purpose of commercialisation?

inform
advertise- generate income fund sport
entertain- media devoted to help people enjoy leisure time
educate- understanding of sport (documentaries)

7

what are the advantages of televised coverage and media?

provides: information, entertainment, education, advertising
aid sponsorship
creates role models, personalities, hero
draws attention to top-level sport
introduce and educate new sports
better coverage of sport and promotion of small companies
broadcast to large audience
helps participants reach stardom

8

what are the drawbacks of televised coverage and media?

makes things over dramatic
highlights personalities rather than team efforts
possibility of boredom due on oversaturation
minorities sports suffer
possible loss of gate money
puts athletes under a great deal of pressure (cheating)
can favour certain sports

9

what other factors does the media have influence over?

rules and scoring changes
commercial breaks
new competitions
extended seasons
increased pressure to perform well (cheating, injury)
businesses have more control
fourth official for decision making
increase of media coverage = media coverage
commentators influence decision

10

what new technology has recently appeared?

viewer choice( follow certain player)
more personal experience (camera in car)
action replay
ring fenced events only available on certain channels

11

what is a sponsorship ?

the act of providing money for a television or radio programme , website , sports, event or other activity in exchange for advertising

12

what is an endorsement?

the act of saying you approve of a support something or someone

13

what are the advantages for the company?

hospitality to do business with clients
employee relations , company pride and loyalty attract staff
adds value to the brand
personalises and localises its image by sponsoring grass roots and sports , establishes community relations
brand stands out from the rest of the competition which is often similar in quality , content, price
associated with excellence at the highest of sport

14

what are the disadvantages for the performer?

some products may not be in keeping with the image of sport e.g. tobacco
uneven development across sport
sometimes make sport change format
media attractive sports tend to gain higher media coverage and therefore sponsorship
sponsors can withdraw when objectives are not being achieved

15

what does the golden triangle contain?

media, sport/ event , sponsor

16

what is a sponsorship ?

the act of providing money for tv/radio/ event / website advertisement

17

what is an endorsement?

the act of saying that you approve of something or someone

18

what are the advantages of a sponsorship for a company ?

employee relations, company pride and loyalty
adds value to brand
personalises and localises its image by sponsoring grass roots , establish community relations
brand stands out from the competition
association with excellence at the highest of the sport

19

what are the disadvantages of a sponsorship for a company?

some products may not be in keeping with the image of sport e.g. tobacco
sometimes can make sport change format
media attractive sports tend to gain higher media coverage and therefore sponsorship
sponsors can withdraw when objectives are not achieved

20

what are the 3 aspects of the golden triangle ?

media
sport/event
sponsor
all need each other