competitive environment (porters) Flashcards
(6 cards)
list of all of porters 5 forces
analyses competiivenes of market which has an effect on profit
entry threat
buyer power
supplier power
rivalry
substitute threat
first force
entry threat ( barriers to entry)
- anything that stops firm from entering a market
second force
buyer power
- customer has power when they have lots of choice ,
- higher buyer power forces businesses to lower price/improve quality = recuses profit
third force
supplier power
- power when theres few of them/product = unique
-can charge high to business = raising costs
fourth force
rivalry
fewer competitors = more attractive abusinss looks
fifth force
substitute force
business within industry ,m faced with threat of similar product in another industry = less competitive = effect ability to charge high prices