mission ,coperate objectives and strategy Flashcards
(5 cards)
1
Q
whats a strategy
A
meduim to long term plans made by business to meet corporate objectives
2
Q
mission
A
overall reason for business existing
3
Q
influences on the mission of business
A
personal believes
values etc
4
Q
functional decision making
A
- decision making by managers of a specific area in a business
5
Q
swot analysis
A
- identifies internal strengths and weaknesses and external opportunities