Conformity Resit

Question 1

Publicly changing behaviour whilst maintaining a different private view

Answer 1

Compliance

Question 2

Group pressure leading to a desire to fit in with the group

Answer 2

Normative Social Influence

Question 3

When a person lacks knowledge of how to behave and looks to the group for guidance

Answer 3

Informative Social Influence

Question 4

Looks to the group for guidance

Answer 4

Identification

Question 5

Outline NSI

Answer 5

Normative Social Influence- need to be liked can explain conformity as people will follow the majority in order to gain social acceptance and lead to compliance

Question 6

Evaluate NSI

Answer 6

Individual differences in how much people want to be liked by others-not everyone will conform. Asch interviewed after and p said they conformed to avoid rejection

Question 7

Variables that affect conformity

Answer 7

Group Size
Unanimity
Task Difficulty

Question 8

Group Size

Answer 8

The no. of participants in a group. Asch varied the no. of confederates and found conformity increased to 31.8%

Question 9

Unanimity

Answer 9

The no. of participants who agree. Asch sometimes arranged for a confederate to give a different answer to the majority which reduced conformity

Question 10

Task difficulty

Answer 10

How complicated and ambiguous the task was. Asch made the right answer less obvious by having lines of similar length which increased conformity

Question 11

Difference in conformity: easy+ hard task condition

Answer 11

Increased task difficulty the more likely p are to conform as they don’t know if their answer is right=ISI
More difficult, increased likelihood of conforming to majority than in the easy task due to need to be right