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What are the three types of conformity?



What is internalisation?

Genuine acceptance of group norms - permanent, both internal and external change in behaviour


What is identification?

Confirming with a groups view bc we identify with them - temporary, only lasts while in the presence of the group


What is compliance?

Superficial conformity - acceptance of a majority view publicly but reverting to your own views on private


What are the two explanations for conformity?

Informational Social Influence
Normative Social Influence


What is ISI and when is it most prevalent?

This is when we conform to a majority view bc we believe it to be right and we want to be right ourselves. This often occurs in new situations or situations with an expert.


What is NSI and when is it most prevalent?

This is when we conform to a majority view bc we identify with a group and we want to be liked and accepted by that group. This occurs often in unfamiliar situations, high pressure situations and when with a group you want to be liked by.


What is the research support for ISI?

Lucas et al in 2006
Students asked to answer maths questions of varying difficulties - conformity was higher for harder questions where students were unsure on the answer - need to be right.


What slightly undermines the idea of NSI?

Individual differences - different people feel the need to be liked and approved of more than others.


What are the evaluation points for the types and explanations of conformity?

+ ISI research support - Lucas et al 2006
+ NSI research support - Asch line study 1951
- Two process model of explaining conformity may be overly simplistic
- ISI doesn’t account for individual differences