Flashcards in COSC 7311 Learning Unit 6 : Global Advertising and Public Relations Deck (4):
Critically discuss the assumptions of the history of public relations and advertising . 10 marks
*That it was Western in origin . It was in fact Middle Eastern , with the first recognized act of PR being roughly the same years as the Prophet Mohammad. Only came to the West in the 19th century onwards.
*Only used for corporate purposes : Also used by governments fighting wars throughout history , as well as by NGO's looking to raise awareness .
*Made for manipulation : Used by democratic governments to build nationhood . Companies use it to improve customer relations
*Traditionally democratic : This is because modern companies value their input of internal and external stakeholders in their operations .
*Capitalistic in heritage . : The principles or PR can be applied in societies that aren't purely capitalistic in nature . Extensive use of PR can be found in parts of Russia during and following the Cold War .
Analyse the tensions created by technology , globalism , and multiculturalism within the context of global advertising and PR : 2 marks
* The interaction of the three variables leads to tensions that PR practitioners/Ad execs must dissolve on behalf of their organisations .
*Might be wise to define each of the three terms and give an example if an indepth question comes out .
Examine the influence of governments , corporations and private citizens on global communication . 3 marks
*Corporations are becoming more and more powerful
*Governments are even starting to pale in comparison
*The rights of private citizens can't be guaranteed if corporations keep getting more and more powerful .