Flashcards in COSC 7311 : Learning Unit 7 : Global Communication and Culture Deck (8):
List the various strategies that countries can use to protect their own cultural products . 5 marks
Quotas , Subsidies/Grants , Regional Alliances and co-productions , Adaptations of programmes produced in other cultures , Resistance measures .
Critically discuss Quotas 4 marks
*The US treats cultural products like any other good to be imported or exported .
*Meanwhile other countries claim cultural exception for AV products , labelling them as key indicators of national identity .
Critically discuss Subsidies and grants 3 marks .
*US doesn't support subsidies for development of TV and film
*Other countries give grants to the entertainment industry as they feel it might die without it .
Critically discuss Regional alliances , including co-productions 3 marks
*Specific care is taken in this instance to use national subsidies for co-productions .
*Advantages of co-productions : strong domestic market , increased access across cultures , wide name recognition , profitable .
Critically discuss Adaptations of programmes produced in other cultures 4 marks
*Countries that have a small production budget can't produce a high volume of product .
*Along with this people prefer content in their own language , so the solution is to buy the rights for already produced shows and remake them .
*The idea is foreign , the actors/set/writers are all local
Critically discuss resistance measures . 4 marks
*Some smaller cultures will resist media imperialism by producing more content .
*State owned satellties help braodcast local content cheaper
*SA exampe : Kyknet
Examine the management of cultural conflict within the context of global communication 6 marks
*Cultural conflict is present world wide .
*In a world where identity is becoming more and more shared , conflict arises when a minority aims to retain their uniqueness .
*Media adds o this cultural conflict by promoting the idea that all people are alike when they aren't .
* Media's ease of access allows to focus on consuming a hyper specfic brand of media tailored to them . This leads to us not learning about other cultures besides our own .
*This leads to ingrained prejudices over time .