Culture of Engagement Flashcards
Strategic Communication
Gov effort to understand and engage audiences to achieve conditions favorable for advancement of US interests
Use this for Media Engagement…
SAPP
SAPP
Security-protect friendly operations
Accuracy- tell it with facts
Propriety- is the communication appropriate
Policy- Adhere to AF policy
Face to Face interview
is it edited or live
be quotable
don’t be chatty
Press Conference
You decide what, how and who present the information
On Scene interview
Used during early stages of a crisis or other emergency
Ambush interview
Kill them with kindness
lead the conversation
Hooking
entice interviewer into your agenda
Bridging
Move from reporters agenda to your message
Flagging
technique used to emphasize your message
Personal Credibility
“You are the expert”
Blog
basically a diary on a website
Microblogging
Very small blog
WEB 2.0
refers to transition from HTML to a more dynamic web
Social Networking
expanding ones business\social contacts by making contacts via others
