Data Flashcards
(23 cards)
What are the 4 types of data?
Quantitative
Qualitative
Primary
Secondary
What is quantitative data
Data in form of NUMBERS
%, qu’s
What is qualitative data
Data in form of WORDS
Language/ detail
What is primary data
Collects data themselves
Observation, experiment, self-report
What is secondary data
Data collected by someone else
E.g. Crime statistics for outer city
What are the strengths of qualitative data
Depth, detail & insight
More holistic- understanding of human behaviour
New info with open questions
What are the strengths of quantitative data
cause& effect
Make comparisons see patterns and trends
Easy to test and repeat
What are the strengths of primary data
Data should fit needs of experiment for purpose of study
What is a strength of secondary data
Saves time and money
Less biased
What are the weaknesses of quantitative data
Distort the truth
Reductionist
No context given
Biased
What are the weaknesses of qualitative data
Hard to analyse
Difficult to make comparison
Hard to replicate
Open to interpretation
What are the weaknesses of primary data
Takes time
Cost more for researcher
Biased
What are the weaknesses of secondary data
Data may not be appropriate or fit needs
Could be misunderstood
What are the 3 levels of data
Interval
Ordinal
Nominal
What is the definition of interval data
Data that uses a standardised scale (units- histogram/bar chart)
What is the definition of ordinal data
Any data that is put into order (bar chart)
What is the definition of nominal data
Categories of behaviour (bar/pie chart)
Give an example of interval data
Measuring height in cm
Temperature
Score on test
Give an example of ordinal data
Height: tall-short
Rating scale
Position in a race
Give an example of nominal data
Organising into height groups
Yes/no
Eye colour
Male/female
Evaluate the interval data
Most powerful
Most informative, real numbers
Evaluate ordinal data
Powerful
Frequency and order
Evaluate nominal data
Most basic
Don’t find out much apart from frequency
