Self Reports

Question 1

What is a questionnaire

Answer 1

A set of printed or written questions with a choice of answers, devised for purposes of a survey

Question 2

What are the two types of self report

Answer 2

Questionnaires

Interviews

Question 3

What is a structured interview

Answer 3

Each interviewee presented with the exact same questions in same order

Question 4

What is a unstructured interview

Answer 4

Questions can be changed/ adapted to meet correspondents intelligence, understanding & beliefs

Question 5

What is a semi structured interview

Answer 5

Flexible. Allowed new and old questions to be asked during a interview

Question 6

What is a open question

Answer 6

Allows participants to elaborate on answers and give more detail

Question 7

What is a closed question

Answer 7

Force participants to choose an option

Question 8

What is a rating scale

Answer 8

Give a number to represent views or feelings

Question 9

What is a semantic differential rating scale

Answer 9

Used to put something on a scale between 2 opposing descriptive words

Question 10

Likert scale

Answer 10

Generate quantitative data, assess strength of using opinion scale
E.g agree/ disagree

Question 11

What is a response bias

Answer 11

Answers may not represent true feelings

Question 12

What is a social desire ability bias

Answer 12

Often answer in a way to portray them self in a good light

Question 13

What are Demand characteristics

Answer 13

Behaving in certain way to please researcher

Question 14

What are the strengths of a questionnaire

Answer 14

Ability to reach large no of participants

Encourage honest answers (anonymity)

Question 15

What are the strengths of structured interview

Answer 15

Gets answers to questions needed

Easy to replicate

Question 16

What are the strengths of unstructured interview

Answer 16

Flexible so maybe more detailed

Question 17

What are the strengths of semi-structured interview

Answer 17

Flexible

Question 18

What are the strengths of open qu’s

Answer 18

Provides detail

Question 19

What are the strengths of closed qu’s

Answer 19

Easy to analyse

Question 20

What are the strengths of rating scale

Answer 20

Easy to analyse

Question 21

What are the strengths of semantic differential rating scale and likert scale

Answer 21

Easy to analyse

Question 22

What are the weaknesses of questionnaires

Answer 22

Low response
Cannot change at times- less flexible
Cannot judge body language

Question 23

What are the weaknesses of a structured interview

Answer 23

No flexibility to ask new questions

Question 24

What are the weaknesses of unstructured interview

Answer 24

May not get wanted answers

Prone to interview bias

Question 25

What are the weaknesses of semi-structured interview

Answer 25

Prone to interview bias | Leading questions

Question 26

What are the weaknesses of open qu’s

Answer 26

Qualitative so difficult to analyse

Question 27

What are the weaknesses of closed questions

Answer 27

Lack detail

Question 28

What are the weaknesses of rating scale Semantic differential rating Likert scale

Answer 28

Lack detail Bias response (Language difficulty for sdr)

Question 29

Why is response bias a bad thing

Answer 29

Aren’t accurate | Lack validity

Question 30

Why is social desirability bias a bad thing

Answer 30

May not respond truthfully | Lack validity

Question 31

Why is demand characteristics a bad thing

Answer 31

Not useful Not accurate Lack validity