Definition Of Advertising

Question 1

What is advertising?

Answer 1

Advertising is a ubiquitous aspect of modern society; it is essentially a form of communication aimed at persuading audience to take action.

Question 2

Advertising is deeply routed in the principles of psychology, sociology, economics and?

Answer 2

Communication theory.

Question 3

What of the notable definition of advertising is the one offered by?

Answer 3

The American market association.

Question 4

The American market association defines advertising as?

Answer 4

Any paid form of non-personal presentation and promotion of ideas, good, and services by an identified sponsor.

Question 5

Advertising utilizes a variety of media such as?

Answer 5

1. Print
2. Broadcast
3. Digital
4. Outdoor platforms.

Question 6

Four key aspects and elements of advertising include?

Answer 6

1. Its paid nature
2. Non-personal presentation
3. Persuasive intent
4. Identification of sponsor or source of the message.

Question 7

Advertisers attempt to create connections between their offerings and the needs, desires, and aspirations of their target audience through what means?

Answer 7

1. Creation of compelling narratives
2. Emotional appeals
3. Visual imagery
   Designed to resonate with consumers on a personal level.

Question 8

What are the process involved in creating brand awareness?

Answer 8

Crafting a unique brand image, personality and positioning strategy that sets a product or service apart from competitors.

Question 9

Brand awareness is crutial for driving consumer choice and loyalty as it allows individuals to recognize and recall a brand when making purchasing decisions. Who said this?

Answer 9

Kevin Lane Keller, one of the greatest marketing scholars.

Question 10

What are some mediums of advertising?

Answer 10

1. Newspapers
2. Magazines
3. Radio
4. Television
5. Digital channels: Social media, websites and mobile apps.

Question 11

Advertising isn’t just about selling products, it’s also about?

Answer 11

Advertising is about building brand awareness, creating emotional connections, and influencing consumer behaviour.

Question 12

What’s the benefit of effective advertising?

Answer 12

Effective advertising appeals to our emotions, desires and aspirations, prompting us to take actions.

Question 13

Apart from businesses, what three other causes make use of advertising?

Answer 13

1. Non-profit organizations
2. Government agencies
3. Social causes