Evolution Of Advertising Flashcards
(10 cards)
What are the four eras of the evolution of advertising.
1, Ancient times
2. Print revolution
3. Industrial Revolution
4. Radio and television era
5. Digital/modern era
6. Technological era
What were the various mediums used in advertising in the ancient times?
- Hieroglyphics
- Papyrus scrolls
- Stone inscriptions
What were two common advertising tactics in Rome during the ancient times?
- Inscriptions on stones monuments
- Distribution of hand bills
In what century was the printing press invented?
The 15th century
In what century did newspapers emerge?
The 17th century.
Why was the industrial era a revolution in the advertising industry?
During the Industrial Revolution, advertising experienced a profit shift as mass production led to intense market competition.
How did the industrial revolution transform advertising?
By expanding print media and providing valuable platforms for advertisers to reach broader audiences, driving consumer awareness and demand.
In what century did the radio and television era emerge?
The 20th century.
What are 5 advertising platforms in the digital era?
- TikTok
What are some technological innovations in the technological era?
Augmented Reality (AR)
Virtual Reality (VR)
Artificial Intelligence (AI)
