Fundamentals Of Advertising

Question 1

What distinguishes advertising from every other form of communication?

Answer 1

1. It is always a paid form of communication.
2. Its primary purpose is to drive sales of products or services for business and organizations.
3. It discloses the sponsors behind the message, ensuring that audiences are aware of the idea behind the promotion.
4. Advertising communicates messages to broad audiences instead of individually.

Question 2

What are the elements of advertising?

Answer 2

1. Dissemination of information in paid form.
2. Identification of sponsors.
3. Non-perosonal presentation and promotion.
4. Persuasive intent.
5. Influence on attitude, beliefs, and behaviors.