Design 1 Flashcards
(19 cards)
STEP stands for
Social Tech Enviornmental Political
design is part of the _________ that _______ and ________
social glue, keeps us together, drives us
technology approach:
called “process theory” and places the emphasis on the sender and the channel or medium used for the message
Most important inventions
Gutenberg press 1450 Apple Mac 1983
Linguistics
known as “semiotics” (the study of signs and symbols and their affects on culture)
Linguistics focus on
the receiver and the STEP in which they live
images are
model for human communication process
human communication process: source encoding message channel decoding reciever
source (person or organization that has something to say) > encoding (firm’s job is to create the idea) (we’re the encoders) > message > channel (medium)
> decoding (how the consumer understands the message) > receiver (act on it, surveys and sales (arrow going back to the start is feedback)
most important part of human communication process
feedback (return on investment roi) #2 is survey
Mathematical Theory of Communication
Bell Telephone: Claude Shannon and Warren Weaver
Mathematical Theory of Communication looks like
source > transmitter > ^noise > receiver > destination
3 problems
technical, schematic, effectiveness (level a b and c)
verbal is
semantics
visual is
semiotics
“the medium is the message”
Marshal McLuhan
noise is
competition
VALS are
Values and Lifestyles (titles for target groups)
redundancy
(my phone number is) 1800-588-2300
Entropy
slow downward spiral negative (don’t care if you get sick of it, drill it in your head until you hate it) opposite of redundancy
